{"id":11642,"date":"2025-02-27T08:48:01","date_gmt":"2025-02-27T13:48:01","guid":{"rendered":"https:\/\/conkeragency.com\/?p=11642"},"modified":"2025-02-27T08:48:01","modified_gmt":"2025-02-27T13:48:01","slug":"herramientas-de-marketing-relacional-claves-y-estrategias","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/herramientas-de-marketing-relacional-claves-y-estrategias\/","title":{"rendered":"Herramientas de marketing relacional: claves y estrategias"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11642\" class=\"elementor elementor-11642\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708aa0e elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"708aa0e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd2961e\" data-id=\"fd2961e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b13a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b13a54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68394f7\" data-id=\"68394f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5e8fb elementor-widget elementor-widget-heading\" data-id=\"9e5e8fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Herramientas de marketing relacional: claves y estrategias\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26c7a4 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d26c7a4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7b23715 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/2025\/02\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 27, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-96c88bf elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>8:48 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e45ebc elementor-section-height-min-height animated-slow elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"1e45ebc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90c5a14\" data-id=\"90c5a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9e1fc8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c9e1fc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/02\/Herramientas-de-marketing-relacional_BLOG-4.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5384181 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5384181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/02\/Herramientas-de-marketing-relacional_BLOG-4.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e24ddc elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7e24ddc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ffffff\"><b>\u00bfQu\u00e9 son las herramientas de marketing relacional y por qu\u00e9 son clave para fidelizar clientes?<\/b><\/span><\/h3><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Las <\/span><b>herramientas de marketing relacional<\/b><span style=\"font-weight: 400\"> son aquellas que permiten a las empresas construir y fortalecer relaciones con sus clientes a largo plazo. En un mercado cada vez m\u00e1s competitivo, no basta con captar clientes, es fundamental mantenerlos satisfechos y fomentar su lealtad hacia la marca.<\/span><\/span><\/p><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">A trav\u00e9s del marketing relacional, las organizaciones pueden <\/span><b>personalizar la comunicaci\u00f3n, mejorar la experiencia del cliente y aumentar la tasa de retenci\u00f3n<\/b><span style=\"font-weight: 400\">. Para lograrlo, existen diversas herramientas tecnol\u00f3gicas que facilitan la automatizaci\u00f3n y optimizaci\u00f3n de estas estrategias.<\/span><\/span><\/p><p><span style=\"font-weight: 400;color: #999999\">En este art\u00edculo exploraremos las principales herramientas de marketing relacional y c\u00f3mo aplicarlas eficazmente en una estrategia empresarial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6a6794b e-flex e-con-boxed e-con e-parent\" data-id=\"6a6794b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07ef4b8 elementor-widget elementor-widget-image\" data-id=\"07ef4b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/02\/F1-Herramientas-de-marketing-relacional_BLOG-4.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3b71c elementor-widget elementor-widget-text-editor\" data-id=\"6c3b71c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff\"><b>1. CRM (Customer Relationship Management)<\/b><\/span><\/h4><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Un <\/span><b>CRM<\/b><span style=\"font-weight: 400\"> es una de las herramientas m\u00e1s importantes del marketing relacional, ya que permite gestionar la informaci\u00f3n de los clientes, hacer seguimiento a interacciones y personalizar la comunicaci\u00f3n.<\/span><\/span><\/p><h5><span style=\"color: #999999\"><b>Beneficios de usar un CRM en marketing relacional:<\/b><\/span><\/h5><ul><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Centraliza la informaci\u00f3n del cliente<\/b><span style=\"font-weight: 400\"> en una \u00fanica plataforma.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Automatiza el seguimiento<\/b><span style=\"font-weight: 400\"> de leads y clientes actuales.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Facilita la segmentaci\u00f3n<\/b><span style=\"font-weight: 400\"> para campa\u00f1as personalizadas.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Permite analizar datos<\/b><span style=\"font-weight: 400\"> sobre la relaci\u00f3n con los clientes y optimizar estrategias.<\/span><\/span><\/p><\/li><\/ul><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Algunas de las plataformas de CRM m\u00e1s utilizadas son <\/span><b>HubSpot CRM, Salesforce y Zoho CRM<\/b><span style=\"font-weight: 400\">.<\/span><\/span><\/p><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Seg\u00fan<\/span><a style=\"color: #999999\" href=\"https:\/\/www.forbes.com\/\"> <span style=\"font-weight: 400\">Forbes<\/span><\/a><span style=\"font-weight: 400\">, <\/span><b>las empresas que implementan CRM correctamente pueden aumentar la retenci\u00f3n de clientes en un 27%<\/b><span style=\"font-weight: 400\">.<\/span><\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #ffffff\"><b>2. Email marketing automatizado<\/b><\/span><\/h4><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">El <\/span><b>email marketing<\/b><span style=\"font-weight: 400\"> sigue siendo una de las herramientas m\u00e1s efectivas para el marketing relacional, especialmente cuando se combina con automatizaci\u00f3n.<\/span><\/span><\/p><h5><span style=\"color: #999999\"><b>Estrategias clave de email marketing relacional:<\/b><\/span><\/h5><ul><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Campa\u00f1as personalizadas<\/b><span style=\"font-weight: 400\"> seg\u00fan el comportamiento del usuario.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Emails de seguimiento y agradecimiento<\/b><span style=\"font-weight: 400\"> tras una compra.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Ofertas y promociones exclusivas<\/b><span style=\"font-weight: 400\"> para clientes recurrentes.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Boletines informativos con contenido de valor.<\/b><\/span><\/p><\/li><\/ul><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Plataformas como <\/span><b>Mailchimp, ActiveCampaign y Klaviyo<\/b><span style=\"font-weight: 400\"> permiten dise\u00f1ar secuencias automatizadas que optimizan la relaci\u00f3n con los clientes.<\/span><\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #ffffff\"><b>3. Chatbots y atenci\u00f3n al cliente automatizada<\/b><\/span><\/h4><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Los <\/span><b>chatbots<\/b><span style=\"font-weight: 400\"> se han convertido en una herramienta clave dentro del marketing relacional, ya que permiten mejorar la experiencia del usuario y brindar respuestas inmediatas.<\/span><\/span><\/p><h5><span style=\"color: #999999\"><b>Ventajas de los chatbots en marketing relacional:<\/b><\/span><\/h5><ul><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Disponibilidad 24\/7<\/b><span style=\"font-weight: 400\"> para responder consultas de clientes.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Automatizaci\u00f3n de respuestas<\/b><span style=\"font-weight: 400\"> sin necesidad de intervenci\u00f3n humana.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Personalizaci\u00f3n de mensajes<\/b><span style=\"font-weight: 400\"> seg\u00fan las necesidades del usuario.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Reducci\u00f3n en tiempos de espera<\/b><span style=\"font-weight: 400\"> y mejora en la satisfacci\u00f3n del cliente.<\/span><\/span><\/p><\/li><\/ul><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Ejemplo: Empresas como <\/span><b>Spotify y Amazon<\/b><span style=\"font-weight: 400\"> utilizan chatbots avanzados para resolver dudas, gestionar pedidos y personalizar recomendaciones.<\/span><\/span><\/p><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Seg\u00fan HubSpot, <\/span><b>el 82% de los consumidores espera respuestas inmediatas por parte de las marcas<\/b><span style=\"font-weight: 400\">, lo que hace que los chatbots sean fundamentales en la estrategia de marketing relacional.<\/span><\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #ffffff\"><b>4. Programas de fidelizaci\u00f3n y recompensas<\/b><\/span><\/h4><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Los programas de fidelizaci\u00f3n permiten premiar a los clientes recurrentes y fomentar su lealtad. <\/span><b>Cuanto m\u00e1s valor perciba el cliente, m\u00e1s probabilidades hay de que siga comprando.<\/b><\/span><\/p><h5><span style=\"color: #999999\"><b>Tipos de programas de fidelizaci\u00f3n m\u00e1s efectivos:<\/b><\/span><\/h5><ul><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Sistema de puntos:<\/b><span style=\"font-weight: 400\"> Acumulaci\u00f3n de puntos por compras que pueden canjearse por descuentos o productos.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Membres\u00edas VIP:<\/b><span style=\"font-weight: 400\"> Acceso exclusivo a beneficios especiales.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Descuentos personalizados:<\/b><span style=\"font-weight: 400\"> Ofertas seg\u00fan el historial de compras.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Recompensas por referidos:<\/b><span style=\"font-weight: 400\"> Incentivos por recomendar la marca a nuevos clientes.<\/span><\/span><\/p><\/li><\/ul><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Empresas como <\/span><b>Starbucks<\/b><span style=\"font-weight: 400\"> han aplicado programas de fidelizaci\u00f3n exitosos, logrando incrementar la retenci\u00f3n de clientes en un 20%.<\/span><\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #ffffff\"><b>5. Redes sociales y engagement con la audiencia<\/b><\/span><\/h4><p><span style=\"font-weight: 400;color: #999999\">Las redes sociales no solo sirven para promocionar productos, sino que tambi\u00e9n son una herramienta clave dentro del marketing relacional.<\/span><\/p><h5><span style=\"color: #999999\"><b>Estrategias para fortalecer la relaci\u00f3n con clientes en redes sociales:<\/b><\/span><\/h5><ul><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Responder comentarios y mensajes r\u00e1pidamente.<\/b><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Crear contenido interactivo<\/b><span style=\"font-weight: 400\"> (encuestas, videos en vivo, concursos).<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Personalizar la comunicaci\u00f3n<\/b><span style=\"font-weight: 400\"> con base en los intereses del usuario.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Fomentar la comunidad y la interacci\u00f3n con clientes.<\/b><\/span><\/p><\/li><\/ul><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Ejemplo: <\/span><b>Nike ha logrado crear una comunidad s\u00f3lida en redes sociales, utilizando contenido motivacional y personalizado para conectar con su audiencia.<\/b><\/span><\/p><h6><span style=\"color: #999999\"><span style=\"font-weight: 400\">Si quieres optimizar tu estrategia de redes sociales, consulta nuestros<\/span><a style=\"color: #999999\" href=\"https:\/\/conkeragency.com\/es\/inicio-3\/\"> <span style=\"font-weight: 400\">servicios de marketing digital<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66999f elementor-widget elementor-widget-image\" data-id=\"a66999f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/02\/F2-Herramientas-de-marketing-relacional_BLOG-4.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336d242 elementor-widget elementor-widget-text-editor\" data-id=\"336d242\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff\"><b>Conclusi\u00f3n<\/b><\/span><\/h4><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Las <\/span><b>herramientas de marketing relacional<\/b><span style=\"font-weight: 400\"> son esenciales para fortalecer la relaci\u00f3n con los clientes, personalizar la comunicaci\u00f3n y aumentar la fidelizaci\u00f3n. Con el uso adecuado de <\/span><b>CRM, email marketing, chatbots, programas de fidelizaci\u00f3n y redes sociales<\/b><span style=\"font-weight: 400\">, las empresas pueden mejorar su retenci\u00f3n y generar relaciones duraderas con su audiencia.<\/span><\/span><\/p><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Si deseas implementar una estrategia de marketing relacional efectiva, en<\/span><a style=\"color: #999999\" href=\"https:\/\/conkeragency.com\/es\/inicio-3\/\"> <span style=\"font-weight: 400\">Conker Agency<\/span><\/a><span style=\"font-weight: 400\"> te ayudamos a dise\u00f1ar campa\u00f1as personalizadas y orientadas a resultados.<\/span><\/span><\/p><h6><span style=\"color: #999999\"><b>\u00bfListo para mejorar la relaci\u00f3n con tus clientes? Cont\u00e1ctanos y descubre c\u00f3mo podemos ayudarte.<\/b><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f26f9a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f26f9a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24df3ed\" data-id=\"24df3ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c894743 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"c894743\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/importancia-del-marketing-en-las-organizaciones-claves-y-estrategias\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Importancia del marketing en las organizaciones: claves y estrategias<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/estrategias-para-vender\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Estrategias para vender: T\u00e9cnicas eficaces para aumentar tus ventas<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02aa49 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a02aa49\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/conkeragency.com\/es\/blog-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GO TO BLOG<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Herramientas de marketing relacional: claves y estrategias \u00bfQu\u00e9 son las herramientas de marketing relacional y por qu\u00e9 son clave para fidelizar clientes? Las herramientas de marketing relacional son aquellas que permiten a las empresas construir y fortalecer relaciones con sus clientes a largo plazo. En un mercado cada vez m\u00e1s competitivo, no basta con captar [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11643,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-11642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Herramientas de marketing relacional - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"Herramientas de marketing relacional: son aquellas que permiten a las empresas construir relaciones con sus clientes a largo plazo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conker.com.co\/en\/herramientas-de-marketing-relacional-claves-y-estrategias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas de marketing relacional - 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