{"id":12409,"date":"2025-05-14T11:13:00","date_gmt":"2025-05-14T16:13:00","guid":{"rendered":"https:\/\/conkeragency.com\/?p=12409"},"modified":"2025-05-14T11:13:00","modified_gmt":"2025-05-14T16:13:00","slug":"marketing-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/marketing-en-redes-sociales\/","title":{"rendered":"Marketing en redes sociales: C\u00f3mo construir una estrategia omnicanal que genere comunidad y resultados"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12409\" class=\"elementor elementor-12409\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708aa0e elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"708aa0e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd2961e\" data-id=\"fd2961e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b13a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b13a54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68394f7\" data-id=\"68394f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5e8fb elementor-widget elementor-widget-heading\" data-id=\"9e5e8fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing en redes sociales: C\u00f3mo construir una estrategia omnicanal que genere comunidad y resultados\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26c7a4 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d26c7a4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7b23715 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/2025\/05\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 14, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-96c88bf elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>11:13 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e45ebc elementor-section-height-min-height animated-slow elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"1e45ebc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90c5a14\" data-id=\"90c5a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9e1fc8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c9e1fc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/05\/BLOGS_MARKETING-REDES.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5384181 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5384181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/05\/BLOGS_MARKETING-REDES.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e24ddc elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7e24ddc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El <\/span><b>marketing en redes sociales<\/b><span style=\"font-weight: 400\"> ya no se trata solo de publicar im\u00e1genes bonitas o seguir tendencias. En un ecosistema fragmentado y saturado de contenido, las marcas que realmente destacan son aquellas que entienden c\u00f3mo conectar con su comunidad desde una estrategia omnicanal, con contenido adaptado, consistente y con prop\u00f3sito.<\/span><\/p><p><span style=\"font-weight: 400\">En este art\u00edculo exploramos c\u00f3mo construir un enfoque profundo y diferencial en redes sociales que vaya m\u00e1s all\u00e1 del simple &#8220;posteo&#8221; y se convierta en un motor real de posicionamiento, ventas y lealtad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6a6794b e-flex e-con-boxed e-con e-parent\" data-id=\"6a6794b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07ef4b8 elementor-widget elementor-widget-image\" data-id=\"07ef4b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/05\/IMAGEN1-1-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3b71c elementor-widget elementor-widget-text-editor\" data-id=\"6c3b71c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff\"><b>\u00bfPor qu\u00e9 hablar de marketing en redes sociales omnicanal?<\/b><\/span><\/h4><p><span style=\"font-weight: 400;color: #999999\">Porque las audiencias ya no consumen contenido en una sola plataforma. Una marca puede ser descubierta en TikTok, investigada en Instagram, validada en LinkedIn y convertida en WhatsApp. Sin una visi\u00f3n integrada, la experiencia del usuario se fragmenta y la conexi\u00f3n se diluye.<\/span><\/p><h4><span style=\"color: #ffffff\"><b>Fundamentos de una estrategia de marketing en redes sociales de nueva generaci\u00f3n<\/b><\/span><\/h4><h5><span style=\"color: #999999\"><b>1. Diagn\u00f3stico del ecosistema actual<\/b><\/span><\/h5><p><span style=\"font-weight: 400;color: #999999\">Analiza:<\/span><\/p><ul><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">\u00bfEn qu\u00e9 redes tienes presencia?<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">\u00bfQu\u00e9 formatos usas?<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">\u00bfC\u00f3mo interact\u00faa tu comunidad?<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">\u00bfD\u00f3nde se generan las conversiones?<\/span><\/p><\/li><\/ul><h5><span style=\"color: #999999\"><b>2. Definici\u00f3n de prop\u00f3sito y tono \u00fanico<\/b><\/span><\/h5><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">La diferenciaci\u00f3n hoy no est\u00e1 solo en el producto, sino en el <\/span><b>c\u00f3mo comunicas<\/b><span style=\"font-weight: 400\">. Define un tono que refleje tus valores y sea reconocible en cada red.<\/span><\/span><\/p><h5><span style=\"color: #999999\"><b>3. Arquitectura de contenido por red<\/b><\/span><\/h5><p><span style=\"font-weight: 400;color: #999999\">No se trata de copiar y pegar. Cada canal tiene su l\u00f3gica:<\/span><\/p><ul><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>TikTok y Reels:<\/b><span style=\"font-weight: 400\"> contenido \u00e1gil, informal, visualmente potente.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Instagram:<\/b><span style=\"font-weight: 400\"> est\u00e9tica cuidada, storytelling visual, carruseles educativos.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>LinkedIn:<\/b><span style=\"font-weight: 400\"> posicionamiento de marca y talento, liderazgo de opini\u00f3n.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Facebook:<\/b><span style=\"font-weight: 400\"> ideal para remarketing, comunidades privadas y audiencias adultas.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>WhatsApp Business:<\/b><span style=\"font-weight: 400\"> cercan\u00eda y atenci\u00f3n personalizada.<\/span><\/span><\/p><\/li><\/ul><h5><span style=\"color: #999999\"><b>4. Comunidad como n\u00facleo, no como audiencia<\/b><\/span><\/h5><p><span style=\"font-weight: 400;color: #999999\">El objetivo no es solo conseguir seguidores, sino fomentar participaci\u00f3n:<\/span><\/p><ul><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Responde a todos los comentarios y mensajes.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Crea espacios de cocreaci\u00f3n: encuestas, preguntas, desaf\u00edos.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Destaca el contenido generado por tus usuarios (UGC).<\/span><\/p><\/li><\/ul><h5><span style=\"color: #999999\"><b>5. Medici\u00f3n m\u00e1s all\u00e1 del vanity metric<\/b><\/span><\/h5><p><span style=\"font-weight: 400;color: #999999\">Deja de mirar solo likes. Enf\u00f3cate en:<\/span><\/p><ul><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Tasa de guardado y compartido.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Tiempo de visualizaci\u00f3n.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Crecimiento de interacciones reales (respuestas, comentarios cualificados).<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Conversiones atribuibles desde redes sociales.<\/span><\/p><\/li><\/ul><h5><span style=\"color: #999999\"><b>Ejemplo de una estrategia bien integrada<\/b><\/span><\/h5><p><span style=\"font-weight: 400;color: #999999\">Una marca de cosm\u00e9ticos naturales realiza:<\/span><\/p><ul><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Tutoriales y consejos r\u00e1pidos en TikTok.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Reels de backstage en Instagram.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Publicaciones de impacto ambiental en LinkedIn.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Testimonios de clientas en historias destacadas.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Conversaciones y atenci\u00f3n postventa en WhatsApp.<\/span><\/p><\/li><\/ul><p><span style=\"font-weight: 400;color: #999999\">Todo con un tono coherente, mensajes alineados, y redireccionamientos cruzados. Resultado: aumento del 42% en engagement y 25% en conversi\u00f3n de<\/span><span style=\"font-weight: 400;color: #999999\">sde social.<\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #ffffff\"><b>Tendencias en marketing en redes sociales 2024<\/b><\/span><\/h4><ul><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Microinfluencers con comunidades aut\u00e9nticas.<\/b><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Contenido epis\u00f3dico o en serie.<\/b><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>AI y personalizaci\u00f3n en tiempo real.<\/b><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Redes como motores de b\u00fasqueda (SEO social).<\/b><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>Humanizaci\u00f3n radical de la marca.<\/b><\/span><\/p><\/li><\/ul><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Seg\u00fan <\/span><a style=\"color: #999999\" href=\"https:\/\/later-com.translate.goog\/blog\/social-media-trends\/?_x_tr_sl=en&amp;_x_tr_tl=es&amp;_x_tr_hl=es&amp;_x_tr_pto=sge\"><span style=\"font-weight: 400\">Later<\/span><\/a><span style=\"font-weight: 400\">, el contenido \u00fatil, emocional y generado por la comunidad ser\u00e1 el m\u00e1s valorado por las audiencias este a\u00f1o.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66999f elementor-widget elementor-widget-image\" data-id=\"a66999f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/05\/IMAGEN2-1-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336d242 elementor-widget elementor-widget-text-editor\" data-id=\"336d242\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff\"><b>Conclusi\u00f3n: estrategia antes que presencia<\/b><\/span><\/h4><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Tener presencia en redes no es lo mismo que tener una <\/span><b>estrategia de marketing en redes sociales<\/b><span style=\"font-weight: 400\">. El futuro est\u00e1 en la personalizaci\u00f3n, la coherencia y la conexi\u00f3n. Y eso se construye con intenci\u00f3n, an\u00e1lisis y escucha activa.<\/span><\/span><\/p><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">En Conker ayudamos a marcas a escalar su impacto en redes sociales a trav\u00e9s de estrategias centradas en comunidad, datos y contenido diferencial. Conoce m\u00e1s sobre nuestros<\/span><a style=\"color: #999999\" href=\"https:\/\/conkeragency.com\/es\/servicios-de-marketing\/\"> <span style=\"font-weight: 400\">Servicios de Marketing Digital<\/span><\/a><span style=\"font-weight: 400\"> o insp\u00edrate en nuestro<\/span><a style=\"color: #999999\" href=\"https:\/\/conkeragency.com\/es\/blog\/\"> <span style=\"font-weight: 400\">blog especializado<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f26f9a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f26f9a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24df3ed\" data-id=\"24df3ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c894743 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"c894743\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/embudos-de-venta-digitales\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Embudos de venta digitales: Optimizaci\u00f3n avanzada para maximizar conversiones y escalar ventas<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/marketing-digital-colombia\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Marketing digital en Colombia: Oportunidades reales y estrategias para destacar en un mercado en evoluci\u00f3n<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02aa49 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a02aa49\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/conkeragency.com\/es\/blog-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GO TO BLOG<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing en redes sociales: C\u00f3mo construir una estrategia omnicanal que genere comunidad y resultados El marketing en redes sociales ya no se trata solo de publicar im\u00e1genes bonitas o seguir tendencias. En un ecosistema fragmentado y saturado de contenido, las marcas que realmente destacan son aquellas que entienden c\u00f3mo conectar con su comunidad desde una [&hellip;]<\/p>","protected":false},"author":4,"featured_media":12411,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[28],"tags":[68,69,36,70,71],"class_list":["post-12409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-comunidad-digital","tag-contenido-multiplataforma","tag-engagement","tag-estrategia-digital","tag-posicionamiento-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing en Redes Sociales | CONKER AGENCY<\/title>\n<meta name=\"description\" content=\"Aprende a dise\u00f1ar una estrategia de marketing en redes sociales centrada 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