{"id":12542,"date":"2025-05-26T09:09:27","date_gmt":"2025-05-26T14:09:27","guid":{"rendered":"https:\/\/conkeragency.com\/?p=12542"},"modified":"2025-05-26T09:09:27","modified_gmt":"2025-05-26T14:09:27","slug":"diferencia-entre-marketing-y-publicidad","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/diferencia-entre-marketing-y-publicidad\/","title":{"rendered":"Diferencia entre marketing y publicidad: Perspectiva estrat\u00e9gica para marcas que quieren escalar"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12542\" class=\"elementor elementor-12542\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708aa0e elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"708aa0e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd2961e\" data-id=\"fd2961e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b13a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b13a54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68394f7\" data-id=\"68394f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5e8fb elementor-widget elementor-widget-heading\" data-id=\"9e5e8fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Diferencia entre marketing y publicidad: Perspectiva estrat\u00e9gica para marcas que quieren escalar\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26c7a4 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d26c7a4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7b23715 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/2025\/05\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 26, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-96c88bf elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>9:09 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e45ebc elementor-section-height-min-height animated-slow elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"1e45ebc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90c5a14\" data-id=\"90c5a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9e1fc8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c9e1fc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/05\/BLOGS_MARKETING-PUBLICIDAD.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5384181 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5384181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/05\/BLOGS_MARKETING-PUBLICIDAD.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e24ddc elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7e24ddc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Pocas frases se usan de manera tan intercambiable como \u201cmarketing\u201d y \u201cpublicidad\u201d, especialmente entre equipos no especializados o en contextos empresariales emergentes. Pero entender la verdadera diferencia entre marketing y publicidad no es un simple ejercicio te\u00f3rico, es una necesidad estrat\u00e9gica para tomar decisiones efectivas, construir marcas s\u00f3lidas y dise\u00f1ar rutas de crecimiento sostenibles.<\/span><\/p><p><span style=\"font-weight: 400\">Este art\u00edculo propone una visi\u00f3n avanzada que trasciende las definiciones b\u00e1sicas, y muestra c\u00f3mo integrar ambas disciplinas sin confundir sus roles ni duplicar esfuerzos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6a6794b e-flex e-con-boxed e-con e-parent\" data-id=\"6a6794b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07ef4b8 elementor-widget elementor-widget-image\" data-id=\"07ef4b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/05\/IMAGEN1-3-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3b71c elementor-widget elementor-widget-text-editor\" data-id=\"6c3b71c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff\"><b>\u00bfPor qu\u00e9 entender la diferencia entre marketing y publicidad es crucial?<\/b><\/span><\/h4><p><span style=\"font-weight: 400;color: #999999\">Cuando no se comprenden las diferencias, las empresas:<\/span><\/p><ul><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Sobreinvierten en campa\u00f1as publicitarias sin una estrategia de posicionamiento clara.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Miden el \u00e9xito del marketing solo con clics o views.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Pierden de vista el embudo completo del consumidor.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Desatienden canales fundamentales como fidelizaci\u00f3n, SEO o marca.<\/span><\/p><\/li><\/ul><p><span style=\"font-weight: 400;color: #999999\">Comprender esta diferencia permite asignar mejor los recursos, definir m\u00e9tricas m\u00e1s \u00fatiles y desarrollar propuestas de valor m\u00e1s coherentes.<\/span><\/p><h4><span style=\"color: #ffffff\"><b>Diferencia entre marketing y publicidad desde una perspectiva estrat\u00e9gica<\/b><\/span><\/h4><p><span style=\"color: #999999\"><b>Marketing<\/b><span style=\"font-weight: 400\"> es una disciplina estrat\u00e9gica que abarca el an\u00e1lisis, planificaci\u00f3n, ejecuci\u00f3n y medici\u00f3n de todo el ciclo de relaci\u00f3n con el cliente. Implica entender el mercado, crear propuestas de valor, desarrollar productos, fijar precios, gestionar canales, generar contenido y construir relaciones duraderas.<\/span><\/span><\/p><p><span style=\"color: #999999\"><b>Publicidad<\/b><span style=\"font-weight: 400\">, en cambio, es una t\u00e1ctica del marketing. Su prop\u00f3sito es comunicar un mensaje persuasivo a una audiencia espec\u00edfica mediante canales pagos (digitales o tradicionales), con el fin de atraer atenci\u00f3n, generar inter\u00e9s o impulsar conversiones.<\/span><\/span><\/p><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">En resumen: <\/span><b>el marketing dise\u00f1a el mensaje y la estrategia; la publicidad lo amplifica con inversi\u00f3n.<\/b><\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"color: #ffffff\"><b>Marketing como construcci\u00f3n, publicidad como amplificaci\u00f3n<\/b><\/span><\/h3><p><span style=\"font-weight: 400;color: #999999\">Una marca que solo hace publicidad sin marketing tiene presencia, pero no prop\u00f3sito. Puede lograr reconocimiento, pero no conexi\u00f3n. Por eso, muchas campa\u00f1as que invierten miles de d\u00f3lares no generan resultados sostenibles: no responden a una estrategia de marca coherente.<\/span><\/p><p><span style=\"font-weight: 400;color: #999999\">El marketing piensa en la historia, la narrativa, el prop\u00f3sito, la experiencia. La publicidad se encarga de difundir esa historia.<\/span><\/p><h4><span style=\"color: #ffffff\"><b>C\u00f3mo se complementan (y no compiten)<\/b><\/span><\/h4><ul><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>El marketing define al buyer persona<\/b><span style=\"font-weight: 400\">, la publicidad lo segmenta y le habla seg\u00fan canal.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>El marketing construye la marca<\/b><span style=\"font-weight: 400\">, la publicidad aumenta su visibilidad.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>El marketing define los KPI estrat\u00e9gicos<\/b><span style=\"font-weight: 400\">, la publicidad entrega resultados inmediatos.<\/span><\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><b>El marketing plantea el posicionamiento<\/b><span style=\"font-weight: 400\">, la publicidad lo pone frente al p\u00fablico correcto.<\/span><\/span><\/p><\/li><\/ul><p><span style=\"font-weight: 400;color: #999999\">Ambas deben coexistir: una marca sin marketing es t\u00e1ctica, una marca sin publicidad es invisible.<\/span><\/p><h5><span style=\"color: #ffffff\"><b>Ejemplo pr\u00e1ctico: lanzamiento de una nueva marca<\/b><\/span><\/h5><p><span style=\"font-weight: 400;color: #999999\">El <strong>marketing<\/strong> se encarga de:<\/span><\/p><ul><li style=\"list-style-type: none\"><ul><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Investigaci\u00f3n del mercado y competencia<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Identidad verbal y visual<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Propuesta de valor<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Estrategia de contenido<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Plan de fidelizaci\u00f3n postcompra<\/span><\/span><\/p><\/li><\/ul><\/li><\/ul><p><span style=\"color: #999999\">La <strong>publicidad<\/strong> se encarga de:<\/span><\/p><ul><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Campa\u00f1as de lanzamiento (Google Ads, Meta Ads)<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Videos promocionales<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Display en redes o medios<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Remarketing a visitantes tempranos<\/span><\/p><\/li><\/ul><p><span style=\"font-weight: 400;color: #999999\">Ambos procesos ocurren en paralelo, pero responden a distintos niveles de la estrategia.<\/span><\/p><h4><span style=\"color: #ffffff\"><b>\u00bfQu\u00e9 errores cometen las marcas al confundirlos?<\/b><\/span><\/h4><ol><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Llaman &#8220;estrategia de marketing&#8221; a una pauta en redes.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Esperan resultados sostenibles de una campa\u00f1a publicitaria sin tener una base de marca.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Ignoran canales no pagos que generan valor a largo plazo (como email, SEO, marca empleadora).<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400;color: #999999\">Eval\u00faan campa\u00f1as \u00fanicamente con m\u00e9tricas de rendimiento (CPA, CTR) y no con indicadores estrat\u00e9gicos (retenci\u00f3n, LTV, equity de marca).<\/span><\/p><\/li><\/ol><h3>\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66999f elementor-widget elementor-widget-image\" data-id=\"a66999f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/05\/IMAGEN2-2-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336d242 elementor-widget elementor-widget-text-editor\" data-id=\"336d242\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"font-weight: 400;color: #ffffff\"><b>Conclusi\u00f3n: pensar estrategia, no solo visibilidad<\/b><\/span><\/h4><p><span style=\"font-weight: 400;color: #999999\">Entender la diferencia entre marketing y publicidad es clave para tomar mejores decisiones, invertir con inteligencia y construir marcas que no solo se vean, sino que permanezcan.<\/span><\/p><p><span style=\"font-weight: 400;color: #999999\">El marketing es el sistema. La publicidad, el altavoz.<\/span><\/p><p><span style=\"font-weight: 400;color: #999999\">En Conker ayudamos a estructurar marcas con prop\u00f3sito y visibilidad real, equilibrando estrategia con creatividad y datos. Explora nuestros<\/span><a href=\"https:\/\/conkeragency.com\/es\/servicios-de-marketing\/\"> <span style=\"font-weight: 400\">Servicios de Marketing Digital<\/span><\/a><span style=\"font-weight: 400;color: #999999\"> o encuentra m\u00e1s contenidos de valor en nuestro<\/span><a href=\"https:\/\/conkeragency.com\/es\/blog\/\"> <span style=\"font-weight: 400\">blog especializado<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f26f9a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f26f9a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24df3ed\" data-id=\"24df3ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c894743 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"c894743\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/marketing-digital-colombia\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Marketing digital en Colombia: Oportunidades reales y estrategias para destacar en un mercado en evoluci\u00f3n<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/estrategias-de-venta\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Estrategias de venta basadas en datos: C\u00f3mo optimizar tu proceso comercial con anal\u00edtica y comportamiento del cliente<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02aa49 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a02aa49\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/conkeragency.com\/es\/blog-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GO TO BLOG<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Diferencia entre marketing y publicidad: Perspectiva estrat\u00e9gica para marcas que quieren escalar Pocas frases se usan de manera tan intercambiable como \u201cmarketing\u201d y \u201cpublicidad\u201d, especialmente entre equipos no especializados o en contextos empresariales emergentes. Pero entender la verdadera diferencia entre marketing y publicidad no es un simple ejercicio te\u00f3rico, es una necesidad estrat\u00e9gica para tomar [&hellip;]<\/p>","protected":false},"author":4,"featured_media":12545,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[27,28],"tags":[77,78,79,80,81],"class_list":["post-12542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-sin-categorizar","tag-campanas-publicitarias","tag-comunicacion-comercial","tag-estrategia-de-marca","tag-objetivos-de-marketing","tag-posicionamiento-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diferencia entre marketing y publicidad | CONKER AGENCY<\/title>\n<meta name=\"description\" content=\"Conoce la verdadera diferencia entre 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