{"id":13040,"date":"2025-07-01T08:36:32","date_gmt":"2025-07-01T13:36:32","guid":{"rendered":"https:\/\/conkeragency.com\/?p=13040"},"modified":"2025-07-01T08:36:32","modified_gmt":"2025-07-01T13:36:32","slug":"importancia-redes-sociales-marketing","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/importancia-redes-sociales-marketing\/","title":{"rendered":"Importancia de las redes sociales en el marketing digital"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13040\" class=\"elementor elementor-13040\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-708aa0e elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"708aa0e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd2961e\" data-id=\"fd2961e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b13a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b13a54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68394f7\" data-id=\"68394f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5e8fb elementor-widget elementor-widget-heading\" data-id=\"9e5e8fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Importancia de las redes sociales en el marketing digital\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26c7a4 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d26c7a4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7b23715 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/2025\/07\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 1, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-96c88bf elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>8:36 am<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e45ebc elementor-section-height-min-height animated-slow elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"1e45ebc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90c5a14\" data-id=\"90c5a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5384181 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5384181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/07\/IMPORTANCIA-REDES-MARKETING-scaled.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e1fc8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c9e1fc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/07\/IMPORTANCIA-REDES-MARKETING-scaled.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e24ddc elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7e24ddc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Las redes sociales han transformado el panorama del marketing digital. M\u00e1s all\u00e1 de ser canales para compartir contenido, hoy son herramientas estrat\u00e9gicas que impactan cada fase del recorrido del consumidor: desde el descubrimiento de una marca hasta la fidelizaci\u00f3n y recomendaci\u00f3n. M\u00e1s del 80% de los usuarios en l\u00ednea utilizan plataformas sociales para informarse, descubrir productos y tomar decisiones de compra, convirtiendo a las redes en un canal esencial para cualquier negocio, desde startups hasta grandes corporativos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6a6794b e-flex e-con-boxed e-con e-parent\" data-id=\"6a6794b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07ef4b8 elementor-widget elementor-widget-image\" data-id=\"07ef4b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/07\/IMAGEN1-1-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3b71c elementor-widget elementor-widget-text-editor\" data-id=\"6c3b71c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff\"><b>El papel de las redes sociales en la visibilidad y posicionamiento de marca<\/b><\/span><\/h4><p><span style=\"color: #999999\"><span style=\"font-weight: 400\">Las redes sociales funcionan como buscadores visuales e inspiracionales donde millones de usuarios descubren nuevas marcas. Plataformas como Instagram, TikTok y Facebook permiten aumentar la notoriedad con contenidos que pueden viralizarse r\u00e1pidamente, ayudando a posicionar una identidad clara y atractiva para p\u00fablicos nicho o masivos. Seg\u00fan DataReport, el 76% de los usuarios descubre nuevas marcas a trav\u00e9s de redes sociales, mientras que <\/span><a style=\"color: #999999\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\"><span style=\"font-weight: 400\">Sprout Social<\/span><\/a><span style=\"font-weight: 400\"> indica que un 68% decide confiar en una marca por su presencia activa en estos canales.<\/span><\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #ffffff\"><b>Construcci\u00f3n de confianza y engagement<\/b><\/span><\/h4><p><span style=\"font-weight: 400;color: #999999\">No solo se trata de comunicar, sino de escuchar e interactuar. Las marcas que responden comentarios, mensajes directos y fomentan la participaci\u00f3n generan una conexi\u00f3n aut\u00e9ntica con su audiencia. El contenido generado por usuarios (UGC) y el apoyo de influencers funcionan como validaci\u00f3n social que aumenta la credibilidad. Este entorno de di\u00e1logo en tiempo real fortalece el engagement y posiciona a la marca como cercana y confiable.<\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #ffffff\"><b>Redes sociales y su impacto en la conversi\u00f3n digital<\/b><\/span><\/h4><p><span style=\"font-weight: 400;color: #999999\">El comercio social permite a los usuarios comprar directamente en plataformas como Instagram, Facebook y TikTok, con tiendas integradas y anuncios segmentados que facilitan la conversi\u00f3n. HubSpot se\u00f1ala que el 60% de los usuarios ha comprado un producto tras verlo en redes sociales. Adem\u00e1s, estas plataformas fortalecen la fidelizaci\u00f3n al ofrecer atenci\u00f3n al cliente en tiempo real, seguimiento personalizado y contenido exclusivo, manteniendo la lealtad y convirtiendo a los clientes en embajadores de la marca.<\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #ffffff\"><b>Estrategia digital integral y tendencias actuales<\/b><\/span><\/h4><p><span style=\"font-weight: 400;color: #999999\">El \u00e9xito en redes no radica en estar en todas las plataformas, sino en elegir aquellas alineadas al p\u00fablico objetivo y crear contenido adaptado a cada canal. Las redes sociales se integran con otras estrategias digitales como SEO, email marketing y automatizaci\u00f3n para amplificar resultados. Entre las tendencias destacan:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"color: #999999\"><span style=\"font-weight: 400\">SEO social: b\u00fasquedas que empiezan en plataformas sociales.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #999999\"><span style=\"font-weight: 400\">Contenido ef\u00edmero y en tiempo real: stories, lives y videos cortos.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #999999\"><span style=\"font-weight: 400\">Comercio social con compras directas en apps.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #999999\"><span style=\"font-weight: 400\">Mensajer\u00eda automatizada y chatbots para atenci\u00f3n inmediata.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/span><\/li><\/ul><h4>\u00a0<\/h4><h4><span style=\"color: #ffffff\"><b>Buenas pr\u00e1cticas para maximizar el impacto<\/b><\/span><\/h4><ul><li style=\"font-weight: 400\"><span style=\"color: #999999\"><span style=\"font-weight: 400\">Definir un tono aut\u00e9ntico y coherente.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #999999\"><span style=\"font-weight: 400\">Responder todos los comentarios y mensajes.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #999999\"><span style=\"font-weight: 400\">Publicar con consistencia y prop\u00f3sito.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/span><\/li><li style=\"font-weight: 400\"><span style=\"color: #999999\"><span style=\"font-weight: 400\">Evaluar m\u00e9tricas profundas m\u00e1s all\u00e1 de likes, como tasa de guardados y clics.<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/span><\/li><\/ul><p><span style=\"font-weight: 400;color: #999999\">Practicar la escucha activa para obtener insights valiosos del consumidor.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a66999f elementor-widget elementor-widget-image\" data-id=\"a66999f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conkeragency.com\/wp-content\/uploads\/2025\/07\/IMAGEN2-1-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Diagrama de fases de atracci\u00f3n a conversi\u00f3n.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336d242 elementor-widget elementor-widget-text-editor\" data-id=\"336d242\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ffffff\"><b>Conclusi\u00f3n<\/b><\/span><\/h3><p><span style=\"font-weight: 400;color: #999999\">Las redes sociales han dejado de ser un complemento para convertirse en el n\u00facleo del marketing digital. Su papel es fundamental para conectar, emocionar y convertir, impactando de manera integral el embudo de ventas y la relaci\u00f3n con el cliente. En <\/span><a href=\"https:\/\/conkeragency.com\/es\/inicio-3\/\"><span style=\"font-weight: 400\">Conker <\/span><\/a><span style=\"font-weight: 400;color: #999999\">dise\u00f1amos estrategias personalizadas que integran las redes sociales como parte esencial de un ecosistema digital robusto y sostenible. Te invitamos a descubrir nuestros Servicios de Marketing Digital y a <\/span><a href=\"https:\/\/api.whatsapp.com\/send\/?phone=573024219782&amp;text&amp;type=phone_number&amp;app_absent=0\"><span style=\"font-weight: 400\">conectar con un asesor<\/span><\/a><span style=\"font-weight: 400;color: #999999\"> para llevar tu marca al siguiente nivel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f26f9a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f26f9a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24df3ed\" data-id=\"24df3ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c894743 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"c894743\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/tacticas-marketing-digital\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">T\u00e1cticas de marketing digital que s\u00ed funcionan<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/conker.com.co\/en\/importancia-del-crm\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Importancia del CRM para marcas centradas en el cliente<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02aa49 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a02aa49\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/conkeragency.com\/es\/blog-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GO TO BLOG<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Importancia de las redes sociales en el marketing digital Las redes sociales han transformado el panorama del marketing digital. M\u00e1s all\u00e1 de ser canales para compartir contenido, hoy son herramientas estrat\u00e9gicas que impactan cada fase del recorrido del consumidor: desde el descubrimiento de una marca hasta la fidelizaci\u00f3n y recomendaci\u00f3n. M\u00e1s del 80% de los [&hellip;]<\/p>","protected":false},"author":4,"featured_media":13041,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[27,28],"tags":[29,102,36,70,103],"class_list":["post-13040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-sin-categorizar","tag-comercio-social","tag-embudo-de-conversion","tag-engagement","tag-estrategia-digital","tag-posicionamiento-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importancia de las redes sociales en el marketing | Conker Agency<\/title>\n<meta name=\"description\" content=\"Redes sociales en el marketing digital: descubre c\u00f3mo estas plataformas impactan cada fase del recorrido del consumidor, impulsando resultados medibles y sostenibles.\" 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