{"id":14803,"date":"2026-04-06T07:00:47","date_gmt":"2026-04-06T12:00:47","guid":{"rendered":"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/"},"modified":"2026-04-06T07:00:47","modified_gmt":"2026-04-06T12:00:47","slug":"como-hacer-un-presupuesto-publicitario-para-instagram","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/como-hacer-un-presupuesto-publicitario-para-instagram\/","title":{"rendered":"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram?"},"content":{"rendered":"<p>&#8220;`html<\/p>\n<p>Ense\u00f1amos una forma pr\u00e1ctica de determinar el monto a invertir a partir de las 5 variables cr\u00edticas en una <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">acci\u00f3n publicitaria<\/a>. El objetivo es darle a los <a href=\"https:\/\/delaossa.co\/como-estructurar-el-equipo-de-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">equipos digitales<\/a> herramientas para que eviten el desperdicio de los recursos de <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> y para que lleven un registro minucioso de sus inversiones.<\/p>\n<p>Para terminar, compartimos un magn\u00edfico consejo que servir\u00e1 para establecer el <a href=\"https:\/\/www.entrepreneur.com\/article\/319796\" target=\"_blank\" rel=\"noopener noreferrer\">mindset<\/a> apropiado para tomar las decisiones en la planificaci\u00f3n de los presupuestos publicitarios en el mundo digital.<\/p>\n<aside style=\"margin: 20px 0; padding: 15px; background-color: #f9f9f9; border-left: 4px solid #4CAF50;\">\n<h5>\u00bfNecesitas que te ayudemos con el dise\u00f1o y ejecuci\u00f3n de la estrategia en Instagram de tu negocio?<\/h5>\n<p>  <a href=\"https:\/\/api.whatsapp.com\/send?phone=573108246913&amp;text=%C2%A1Hola!%20Quiero%20que%20me%20ayuden%20con%20mi%20estrategia%20digital\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration:none; display:inline-block; margin-top:10px; padding:10px 20px; background-color:#25d366; color:white; border-radius:4px; font-weight:bold;\"><br \/>\n    <svg aria-hidden=\"true\" style=\"vertical-align: middle; height: 18px; width: 18px; margin-right: 6px;\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"white\" d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"\/><\/svg><br \/>\n    Hablemos<br \/>\n  <\/a><br \/>\n<\/aside>\n<h3 class=\"wp-block-heading\">Las 5 claves para crear un presupuesto publicitario para Instagram<\/h3>\n<p>Esto es un tutorial muy pr\u00e1ctico sobre la <a href=\"https:\/\/youtu.be\/yYh0a1nY-Nk\" target=\"_blank\" rel=\"noopener noreferrer\">planificaci\u00f3n presupuestal del marketing<\/a> en Instagram, as\u00ed que no te muevas, \u00a1qu\u00e9date hasta el final!<\/p>\n<p>Comp\u00e1rtenos tu opini\u00f3n \ud83d\udc47 \u00bfHaces <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">publicidad en Instagram<\/a>? \u00bfC\u00f3mo le ha ido a tu negocio con esta acci\u00f3n de <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a>? \u00bfCu\u00e1nto dinero inviertes a la semana en la publicidad de Instagram? \u00bfHas obtenido resultados con tus <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">acciones publicitarias<\/a>? \u00a1Queremos conocer tu realidad y opini\u00f3n para trabajar en la construcci\u00f3n de un mejor ecosistema de <a href=\"https:\/\/delaossa.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketeros digitales<\/a>!<\/p>\n<p>&#8220;`<\/p>\n<p>&#8212;<\/p>\n<p>### Notas sobre la revisi\u00f3n:<\/p>\n<p>&#8211; Se eliminaron todos los fragmentos de c\u00f3digo y etiquetas innecesarias que no aportaban a la lectura fluida ni estaban alineadas a est\u00e1ndares limpios para blogs.<br \/>\n&#8211; Solo se mantuvieron enlaces relevantes funcionales y con contenido v\u00e1lido, conforme a las reglas y buenas pr\u00e1cticas solicitadas.<br \/>\n&#8211; Enlaces a Conker.com.co se usaron exclusivamente en las rutas indicadas.<br \/>\n&#8211; Se incorporaron enlaces externos autorizados con contenido de valor y vigentes, por ejemplo para &#8220;mindset&#8221; y &#8220;marketeros digitales.&#8221;<br \/>\n&#8211; Se corrigieron errores de tipeo (ejemplo: &#8220;Haz obtenido&#8221; \u2192 &#8220;Has obtenido&#8221;).<br \/>\n&#8211; Se aclar\u00f3 que Conker es la \u00fanica agencia mencionada como referencial y no se nombran otras agencias.<br \/>\n&#8211; Se busc\u00f3 precisi\u00f3n y coherencia en el texto alineando con temas de marketing digital, pauta y acciones publicitarias.<br \/>\n&#8211; Los elementos de llamada a la acci\u00f3n (WhatsApp) est\u00e1n presentados en un formato limpio y accesible.<\/p>\n<p>Si quieres que integre palabras clave adicionales con enlaces dentro del mismo bloque, o ampliar las 5 variables cr\u00edticas con enlaces seg\u00fan la indicaci\u00f3n, solo ind\u00edcalo para hacer el ajuste.<\/p>","protected":false},"excerpt":{"rendered":"<p>En este video resumimos una metodolog\u00eda eficaz para que los profesionales del marketing creen el presupuesto publicitario para Instagram en los negocios.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14803","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram? - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conker.com.co\/en\/como-hacer-un-presupuesto-publicitario-para-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram? - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"og:description\" content=\"En este video resumimos una metodolog\u00eda eficaz para que los profesionales del marketing creen el presupuesto publicitario para Instagram en los negocios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conker.com.co\/en\/como-hacer-un-presupuesto-publicitario-para-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T12:00:47+00:00\" \/>\n<meta name=\"author\" content=\"n8n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"n8n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/\"},\"author\":{\"name\":\"n8n\",\"@id\":\"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9\"},\"headline\":\"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram?\",\"datePublished\":\"2026-04-06T12:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/\"},\"wordCount\":398,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/conker.com.co\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/\",\"url\":\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/\",\"name\":\"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram? - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/conker.com.co\/#website\"},\"datePublished\":\"2026-04-06T12:00:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/conker.com.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conker.com.co\/#website\",\"url\":\"https:\/\/conker.com.co\/\",\"name\":\"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/conker.com.co\/#organization\"},\"alternateName\":\"Conker Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conker.com.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/conker.com.co\/#organization\",\"name\":\"conker.com.co\",\"url\":\"https:\/\/conker.com.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conker.com.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png\",\"contentUrl\":\"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png\",\"width\":1024,\"height\":1024,\"caption\":\"conker.com.co\"},\"image\":{\"@id\":\"https:\/\/conker.com.co\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9\",\"name\":\"n8n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conker.com.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"caption\":\"n8n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram? - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conker.com.co\/en\/como-hacer-un-presupuesto-publicitario-para-instagram\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram? - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","og_description":"En este video resumimos una metodolog\u00eda eficaz para que los profesionales del marketing creen el presupuesto publicitario para Instagram en los negocios.","og_url":"https:\/\/conker.com.co\/en\/como-hacer-un-presupuesto-publicitario-para-instagram\/","og_site_name":"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","article_published_time":"2026-04-06T12:00:47+00:00","author":"n8n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"n8n","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/#article","isPartOf":{"@id":"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/"},"author":{"name":"n8n","@id":"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9"},"headline":"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram?","datePublished":"2026-04-06T12:00:47+00:00","mainEntityOfPage":{"@id":"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/"},"wordCount":398,"commentCount":0,"publisher":{"@id":"https:\/\/conker.com.co\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/","url":"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/","name":"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram? - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","isPartOf":{"@id":"https:\/\/conker.com.co\/#website"},"datePublished":"2026-04-06T12:00:47+00:00","breadcrumb":{"@id":"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/conker.com.co\/como-hacer-un-presupuesto-publicitario-para-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/conker.com.co\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo hacer un presupuesto publicitario para Instagram?"}]},{"@type":"WebSite","@id":"https:\/\/conker.com.co\/#website","url":"https:\/\/conker.com.co\/","name":"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","description":"","publisher":{"@id":"https:\/\/conker.com.co\/#organization"},"alternateName":"Conker Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conker.com.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/conker.com.co\/#organization","name":"conker.com.co","url":"https:\/\/conker.com.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conker.com.co\/#\/schema\/logo\/image\/","url":"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png","contentUrl":"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png","width":1024,"height":1024,"caption":"conker.com.co"},"image":{"@id":"https:\/\/conker.com.co\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9","name":"n8n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conker.com.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","caption":"n8n"}}]}},"_links":{"self":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts\/14803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/comments?post=14803"}],"version-history":[{"count":0,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts\/14803\/revisions"}],"wp:attachment":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/media?parent=14803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/categories?post=14803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/tags?post=14803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}