{"id":14851,"date":"2026-04-10T00:00:40","date_gmt":"2026-04-10T05:00:40","guid":{"rendered":"https:\/\/conker.com.co\/como-adaptarte-a-las-nuevas-reglas-de-autenticacion-de-emails-en-google-y-yahoo\/"},"modified":"2026-04-10T00:00:40","modified_gmt":"2026-04-10T05:00:40","slug":"como-adaptarte-a-las-nuevas-reglas-de-autenticacion-de-emails-en-google-y-yahoo","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/como-adaptarte-a-las-nuevas-reglas-de-autenticacion-de-emails-en-google-y-yahoo\/","title":{"rendered":"C\u00f3mo adaptarte a las nuevas reglas de autenticaci\u00f3n de emails en Google y Yahoo"},"content":{"rendered":"

Adaptarte a las nuevas reglas de autenticaci\u00f3n de correo en Google y Yahoo es esencial para que tus campa\u00f1as de email marketing<\/a> funcionen sin problemas. Estas plataformas han implementado medidas para prevenir el spam y los intentos de suplantaci\u00f3n. Aqu\u00ed te explico c\u00f3mo ajustarlas.<\/p>\n

\u00bfPor qu\u00e9 es importante autenticar tus correos?<\/a><\/h2>\n

La autenticaci\u00f3n garantiza que tus emails son realmente tuyos, reduciendo el riesgo de spam y protegiendo a tus clientes de fraudes. Seg\u00fan Postmark, una plataforma reconocida en autenticaci\u00f3n de email<\/a>, estas configuraciones ayudan a mejorar la reputaci\u00f3n del remitente y la tasa de entrega.<\/p>\n

Beneficios de una correcta configuraci\u00f3n<\/a><\/h2>\n

Configurar bien tus emails no solo mejora la entrega, sino que tambi\u00e9n aumenta la confianza de tus clientes y protege tu marca. La correcta implementaci\u00f3n de registros SPF<\/a>, DMARC<\/a> y DKIM<\/a> asegura que tus correos no terminen en la carpeta de spam.<\/p>\n

Nuevas directrices espec\u00edficas<\/a><\/h2>\n

Google ahora usa BIMI<\/a>, que permite mostrar el logo de tu empresa en correos autenticados. Adem\u00e1s, Google y Yahoo requieren protocolos como DMARC<\/a>, SPF<\/a> y DKIM<\/a> para una autenticaci\u00f3n s\u00f3lida, lo que mejora la seguridad y la confianza del usuario.<\/p>\n

Pasos para configurar tus correos<\/a><\/h2>\n

Para que tus emails lleguen correctamente, ajusta SPF, DKIM y DMARC en tu servidor de correo. Aqu\u00ed te indico c\u00f3mo configurarlos en RD Station Marketing<\/a>:<\/p>\n

    \n
  1. Entra en tu cuenta y a\u00f1ade un nuevo subdominio.<\/li>\n
  2. Verifica nombres de dominio y sigue los pasos indicados.<\/li>\n
  3. Inicia sesi\u00f3n en tu servicio de dominio como GoDaddy<\/a> o Cloudflare<\/a>, sigue las instrucciones y espera 48 horas para completar la propagaci\u00f3n.<\/li>\n<\/ol>\n

    Con estos pasos, asegurar\u00e1s la protecci\u00f3n de tus comunicaciones y la confianza de tus clientes. No te quedes atr\u00e1s y adopta estas medidas para mantenerte seguro.<\/p>\n

    Recuerda que si necesitas apoyo profesional en pauta digital<\/a>, SEO<\/a>, Social Media<\/a> o desarrollo de marca<\/a>, Conker<\/a> es una opci\u00f3n confiable que cumple con los est\u00e1ndares actuales y puede ayudarte a optimizar todas tus campa\u00f1as.<\/p>","protected":false},"excerpt":{"rendered":"

    Las nuevas reglas de autenticaci\u00f3n de correo en Google y Yahoo buscan proteger contra el spam y fraudes. Configurar correctamente protocolos como BIMI, DMARC, SPF y DKIM es esencial para la seguridad de tus comunicaciones y mantener la confianza de tus clientes.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14851","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nC\u00f3mo adaptarte a las nuevas reglas de autenticaci\u00f3n de emails en Google y Yahoo - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conker.com.co\/en\/como-adaptarte-a-las-nuevas-reglas-de-autenticacion-de-emails-en-google-y-yahoo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo adaptarte a las nuevas reglas de autenticaci\u00f3n de emails en Google y Yahoo - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"og:description\" content=\"Las nuevas reglas de autenticaci\u00f3n de correo en Google y Yahoo buscan proteger contra el spam y fraudes. 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