{"id":15137,"date":"2026-04-21T12:00:33","date_gmt":"2026-04-21T17:00:33","guid":{"rendered":"https:\/\/conker.com.co\/que-es-el-customer-journey-2\/"},"modified":"2026-04-21T12:00:33","modified_gmt":"2026-04-21T17:00:33","slug":"que-es-el-customer-journey-2","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/que-es-el-customer-journey-2\/","title":{"rendered":"\u00bfQu\u00e9 es el customer journey?"},"content":{"rendered":"<p>En este video hablaremos del viaje del consumidor, una herramienta poderos\u00edsima para aumentar la eficacia de las acciones de <em><a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a><\/em> en las empresas. Aqu\u00ed explicamos de qu\u00e9 se trata el concepto <em><a href=\"https:\/\/delaossa.co\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a><\/em> y mostramos c\u00f3mo usarlo f\u00e1cilmente en los negocios.<\/p>\n<p>Para terminar damos un consejo muy \u00fatil para los equipos de <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a> que quieran <a href=\"https:\/\/youtu.be\/JudRmnAYviU\" target=\"_blank\" rel=\"noopener noreferrer\">apalancarse en el <em>customer journey<\/em><\/a> para desarrollar y medir sus planes\u2026 As\u00ed que no te muevas, \u00a1qu\u00e9date hasta el final!<\/p>\n<h3>\u00bfQu\u00e9 es el <a href=\"https:\/\/delaossa.co\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a> y c\u00f3mo crearlo?<\/h3>\n<p>R\u00e1pidamente explicamos las fases de un proceso de compra para entender la mejor metodolog\u00eda para mapear el viaje de un consumidor a lo largo del proceso de decisi\u00f3n, y con esta informaci\u00f3n poder crear, medir y optimizar un <em>customer journey<\/em> en los negocios.<\/p>\n<p>El <strong>customer journey<\/strong> es el camino que sigue un cliente potencial desde que descubre una necesidad hasta que realiza una compra y se convierte en un cliente fiel. Este recorrido incluye m\u00faltiples puntos de contacto con la marca, ya sea a trav\u00e9s de <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redes Sociales<\/a>, <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">pauta digital<\/a> o interacci\u00f3n directa con la empresa.<\/p>\n<p>Para crear un mapa efectivo del <strong>customer journey<\/strong>, es necesario identificar y analizar las fases principales como:<\/p>\n<ul>\n<li><strong>Conciencia:<\/strong> El cliente conoce la marca mediante estrategias de <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> o campa\u00f1as en <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media<\/a>.<\/li>\n<li><strong>Consideraci\u00f3n:<\/strong> Se eval\u00faan opciones y se investiga m\u00e1s a fondo, aqu\u00ed es vital contar con una <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina web optimizada<\/a> que brinde informaci\u00f3n clara y atractiva.<\/li>\n<li><strong>Decisi\u00f3n:<\/strong> El cliente decide adquirir el producto o servicio. La experiencia en puntos como la atenci\u00f3n al cliente o una <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">producci\u00f3n audiovisual<\/a> que muestre el valor real puede marcar la diferencia.<\/li>\n<li><strong>Fidelizaci\u00f3n:<\/strong> Estrategias para mantener al cliente satisfecho y fomentar la lealtad, como el desarrollo de <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">marca<\/a> y comunicaci\u00f3n constante en redes.<\/li>\n<\/ul>\n<p>En este proceso, muchas empresas conf\u00edan en <a href=\"https:\/\/conker.com.co\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conker<\/a> para dise\u00f1ar y ejecutar estrategias integrales, ya que es una agencia experta en <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media<\/a> y <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance<\/a>, enfoc\u00e1ndose en los resultados y el crecimiento sostenible.<\/p>\n<p>Adem\u00e1s, puedes profundizar tu conocimiento consultando recursos confiables como <a href=\"https:\/\/www.hubspot.com\/customer-journey\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>, reconocido por sus amplios materiales sobre estrategias de marketing centradas en el cliente, o este <a href=\"https:\/\/www.salesforce.com\/es\/products\/marketing-cloud\/customer-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">art\u00edculo de Salesforce<\/a> que detalla t\u00e9cnicas avanzadas para optimizar el viaje del consumidor.<\/p>\n<p>Implementar correctamente el <a href=\"https:\/\/delaossa.co\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a> permite a las compa\u00f1\u00edas mejorar la experiencia del cliente, incrementar las conversiones y maximizar la inversi\u00f3n en marketing digital.<\/p>\n<p>Si deseas asesor\u00eda especializada para planear y ejecutar estrategias en <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> o cualquier otro canal digital, <a href=\"https:\/\/api.whatsapp.com\/send?phone=573108246913&#038;text=%C2%A1Hola!%20Quiero%20que%20me%20ayuden%20con%20mi%20estrategia%20digital\" target=\"_blank\" rel=\"noopener noreferrer\">hablemos en Conker<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Profundicemos en la definici\u00f3n de customer journey para conocer su potencial aporte al marketing en los negocios y estudiemos una metodolog\u00eda pr\u00e1ctica para crearlo.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15137","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el customer journey? 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