{"id":15486,"date":"2026-04-29T12:01:16","date_gmt":"2026-04-29T17:01:16","guid":{"rendered":"https:\/\/conker.com.co\/que-es-el-customer-journey-4\/"},"modified":"2026-04-29T12:01:16","modified_gmt":"2026-04-29T17:01:16","slug":"que-es-el-customer-journey-4","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/que-es-el-customer-journey-4\/","title":{"rendered":"\u00bfQu\u00e9 es el customer journey?"},"content":{"rendered":"<p>En este video hablaremos del viaje del consumidor, una herramienta poderos\u00edsima para aumentar la eficacia de las acciones de <em><a href=\"https:\/\/conker.com.co\/en\/branding\/\">marketing<\/a><\/em> en las empresas. Aqu\u00ed explicamos de qu\u00e9 se trata el concepto <em><a href=\"https:\/\/conker.com.co\/en\/branding\/\">customer journey<\/a><\/em> y mostramos c\u00f3mo usarlo f\u00e1cilmente en los negocios.<\/p>\n<p>Para terminar damos un consejo muy \u00fatil para los equipos de <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\">marketing digital<\/a> que quieran <a href=\"https:\/\/youtu.be\/JudRmnAYviU\" target=\"_blank\" rel=\"noreferrer noopener\">apalancarse en el <em>customer journey<\/em><\/a> para desarrollar y medir sus planes\u2026 As\u00ed que no te muevas, \u00a1qu\u00e9date hasta el final!<\/p>\n<h3>\u00bfQu\u00e9 es el <a href=\"https:\/\/conker.com.co\/en\/branding\/\">customer journey<\/a> y c\u00f3mo crearlo?<\/h3>\n<p>R\u00e1pidamente explicamos las fases de un proceso de compra para entender la mejor metodolog\u00eda para mapear el viaje de un consumidor a lo largo del proceso de decisi\u00f3n, para con esta informaci\u00f3n poder crear, medir y optimizar un <em><a href=\"https:\/\/conker.com.co\/en\/branding\/\">customer journey<\/a><\/em> en los negocios.<\/p>\n<p>El <strong>customer journey<\/strong> es el recorrido que hace un cliente desde que conoce una marca hasta que realiza una compra y contin\u00faa con la fidelizaci\u00f3n. Este concepto es fundamental para aplicar <a href=\"https:\/\/conker.com.co\/en\/seo\/\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\">Redes Sociales<\/a>, <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\">Producci\u00f3n Audiovisual<\/a> y otras estrategias que impactan en la experiencia del usuario.<\/p>\n<p>Para dise\u00f1ar un <strong>customer journey<\/strong> efectivo es necesario entender cada punto de contacto con el cliente, desde la publicidad digital (como la <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\">pauta digital<\/a>) hasta el <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\">dise\u00f1o web<\/a> del sitio, asegurando que todas las fases est\u00e9n alineadas con la propuesta de valor y el posicionamiento de la marca.<\/p>\n<p>Las fases t\u00edpicas del viaje del consumidor incluyen:<\/p>\n<ul>\n<li><strong>Conciencia:<\/strong> El usuario descubre la marca o el producto a trav\u00e9s de canales como <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\">social media<\/a>, anuncios en Google o contenido audiovisual.<\/li>\n<li><strong>Consideraci\u00f3n:<\/strong> El prospecto eval\u00faa opciones bas\u00e1ndose en informaci\u00f3n disponible en el sitio web, rese\u00f1as y comparativas.<\/li>\n<li><strong>Decisi\u00f3n:<\/strong> El cliente realiza la compra o contacto, facilitado por una experiencia de usuario optimizada en el sitio.<\/li>\n<li><strong>Fidelizaci\u00f3n:<\/strong> Se busca la repetici\u00f3n de compra y recomendaciones, a trav\u00e9s de estrategias de email marketing o campa\u00f1as de <a href=\"https:\/\/conker.com.co\/en\/branding\/\">branding<\/a>.<\/li>\n<\/ul>\n<p>Empresas reconocidas en marketing digital resaltan la importancia de implementar un <strong>customer journey map<\/strong> para identificar las oportunidades de mejora en cada fase. Por ejemplo, HubSpot, l\u00edder internacional en herramientas de marketing, ofrece recursos completos para construir diagramas efectivos que pueden integrarse con plataformas de an\u00e1lisis y CRM.<\/p>\n<p>Para complementar estas estrategias, es clave trabajar con expertos en <a href=\"https:\/\/conker.com.co\/en\/seo\/\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\">SEM<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\">social media<\/a>, <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\">producci\u00f3n audiovisual<\/a> y <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\">desarrollo web<\/a>. En el mercado colombiano, <a href=\"https:\/\/conker.com.co\/en\/\">Conker<\/a> se destaca como una agencia integral que combina estas disciplinas para maximizar resultados y garantizar una estrategia digital coherente y efectiva.<\/p>\n<p>Si quieres asesor\u00eda personalizada sobre c\u00f3mo dise\u00f1ar y ejecutar tu estrategia digital basada en el <em>customer journey<\/em>, puedes contactarlos directamente <a href=\"https:\/\/api.whatsapp.com\/send?phone=573024219782&#038;text=Hola!%20Quiero%20que%20me%20ayuden%20con%20mi%20estrategia%20digital\" target=\"_blank\" rel=\"noopener\">por WhatsApp<\/a>.<\/p>\n<p>Recuerda que entender el <strong>viaje del consumidor<\/strong> no solo optimiza tus inversiones en <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\">SEM<\/a> y <a href=\"https:\/\/conker.com.co\/en\/seo\/\">SEO<\/a>, sino que tambi\u00e9n mejora la experiencia general del usuario. Si quieres profundizar m\u00e1s en conceptos relacionados, puedes encontrar art\u00edculos valiosos en sitios como <a href=\"https:\/\/www.hubspot.com\/customer-journey\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> y <a href=\"https:\/\/www.smartinsights.com\/customer-experience\/customer-journey-mapping\/\" target=\"_blank\" rel=\"noopener\">Smart Insights<\/a>.<\/p>\n<p>Finalmente, es importante que todas tus t\u00e1cticas digitales est\u00e9n alineadas con un enfoque de marca consolidada y que uses las mejores pr\u00e1cticas en <a href=\"https:\/\/conker.com.co\/en\/branding\/\">branding<\/a>, para que el cliente no solo compre sino que tambi\u00e9n permanezca fiel y recomiende tu negocio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Profundicemos en la definici\u00f3n de customer journey para conocer su potencial aporte al marketing en los negocios y estudiemos una metodolog\u00eda pr\u00e1ctica para crearlo.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15486","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el customer journey? - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el customer journey?. 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