{"id":15540,"date":"2026-05-06T00:01:08","date_gmt":"2026-05-06T05:01:08","guid":{"rendered":"https:\/\/conker.com.co\/descubre-el-elemento-clave-que-genero-millones-en-el-rd-summit\/"},"modified":"2026-05-06T00:01:08","modified_gmt":"2026-05-06T05:01:08","slug":"descubre-el-elemento-clave-que-genero-millones-en-el-rd-summit","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/descubre-el-elemento-clave-que-genero-millones-en-el-rd-summit\/","title":{"rendered":"Descubre el elemento clave que gener\u00f3 millones en el RD Summit"},"content":{"rendered":"<p>\u00bfQuieres <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">impulsar las ventas<\/a> en tu sitio web? Aqu\u00ed te cuento c\u00f3mo un sencillo elemento nos ayud\u00f3 a incrementar los ingresos en un evento importante del sector digital. En 2023, nos enfrentamos al reto de vender m\u00e1s entradas para un congreso relevante en marketing y tecnolog\u00eda. Probamos varias t\u00e1cticas, pero fue el uso de un <a href=\"https:\/\/blog.hubspot.com\/marketing\/floating-bar-popup\" target=\"_blank\" rel=\"noopener noreferrer\">pop-up de barra flotante<\/a> lo que realmente hizo la diferencia, generando casi un mill\u00f3n de reales.<\/p>\n<p>\u00bfPero qu\u00e9 es exactamente? Este tipo de <a href=\"https:\/\/adespresso.com\/blog\/floating-bar-popup\/\" target=\"_blank\" rel=\"noopener noreferrer\">pop-up<\/a> es discreto y aparece en cualquier p\u00e1gina web o app para resaltar informaci\u00f3n importante como promociones o suscripciones. En nuestro caso, funcion\u00f3 como un <a href=\"https:\/\/blog.hubspot.com\/marketing\/call-to-action-examples\" target=\"_blank\" rel=\"noopener noreferrer\">CTA<\/a> crucial para captar m\u00e1s asistentes.<\/p>\n<p>Mariana Koslosky, quien lidera el Customer Marketing en Brasil, comenta que este m\u00e9todo fue decisivo para alcanzar nuestras metas de venta ese a\u00f1o. Las ventajas del pop-up de barra flotante son muchas: es amigable con el usuario y adaptable a cualquier dispositivo, lo que garantiza una experiencia uniforme sin ser invasivo. Adem\u00e1s, aumenta notablemente la visibilidad de tus ofertas.<\/p>\n<p>Para implementarlo efectivamente, integra este pop-up en una estrategia m\u00e1s amplia. Puedes usarlo para lanzar promociones, captar nuevos <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a> o presentar productos novedosos. En conclusi\u00f3n, el pop-up de barra flotante se ha convertido en una herramienta de <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a> efectiva no solo para ventas, sino tambi\u00e9n para <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement<\/a> y conversi\u00f3n.<\/p>\n<p>Prueba este recurso en tus campa\u00f1as y mira c\u00f3mo transforma tus resultados.<\/p>\n<p>Si quieres potenciar tu estrategia digital, en <a href=\"https:\/\/conker.com.co\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conker<\/a> ofrecemos soluciones integrales en <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media<\/a>, <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">Producci\u00f3n Audiovisual<\/a>, <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo Web<\/a>, <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pauta Digital<\/a> y <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo de Marca<\/a>. Cont\u00e1ctanos por <a href=\"https:\/\/wa.me\/573024219782\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp<\/a> para impulsar tu negocio hoy mismo.<\/p>\n<p>Finalmente, una estrategia digital robusta siempre combina varias t\u00e1cticas, por ejemplo:<\/p>\n<ul>\n<li>El <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> para mejorar la visibilidad en buscadores.<\/li>\n<li>Campa\u00f1as de <a href=\"https:\/\/buffer.com\/library\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redes Sociales<\/a> para conectar con tu p\u00fablico objetivo.<\/li>\n<li>Contenidos en <a href=\"https:\/\/www.wipster.io\/blog\/video-production-for-marketing-101\" target=\"_blank\" rel=\"noopener noreferrer\">Producci\u00f3n Audiovisual<\/a> que aumentan el engagement.<\/li>\n<li>Un <a href=\"https:\/\/www.smashingmagazine.com\/2020\/03\/complete-guide-web-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dise\u00f1o Web<\/a> atractivo y funcional.<\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/ppc\" target=\"_blank\" rel=\"noopener noreferrer\">Pauta Digital<\/a> y performance para llegar a audiencias precisas r\u00e1pidamente.<\/li>\n<li>Un s\u00f3lido <a href=\"https:\/\/99designs.com\/blog\/branding-explained\/what-is-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo de Marca<\/a> que conecta emocionalmente con los clientes.<\/li>\n<\/ul>\n<p>Recuerda que integrar estas t\u00e1cticas con herramientas adecuadas, como el pop-up de barra flotante, te ayudar\u00e1 a alcanzar mejores resultados.<\/p>","protected":false},"excerpt":{"rendered":"<p>El Pop-up de barra flotante de RD Station fue crucial para incrementar ventas en el RD Summit 2023, demostrando ser una herramienta adaptable y efectiva para mejorar la conversi\u00f3n y el engagement.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15540","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre el elemento clave que gener\u00f3 millones en el RD Summit - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"Descubre el elemento clave que gener\u00f3 millones en el RD Summit. 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