{"id":15696,"date":"2026-05-23T00:00:53","date_gmt":"2026-05-23T05:00:53","guid":{"rendered":"https:\/\/conker.com.co\/actualizaciones-de-marketing-en-rd-station-julio-2024\/"},"modified":"2026-05-23T00:00:53","modified_gmt":"2026-05-23T05:00:53","slug":"actualizaciones-de-marketing-en-rd-station-julio-2024","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/actualizaciones-de-marketing-en-rd-station-julio-2024\/","title":{"rendered":"Actualizaciones de Marketing en RD Station: Julio 2024"},"content":{"rendered":"<p>Este julio trae emocionantes actualizaciones para herramientas de automatizaci\u00f3n de marketing que seguro mejorar\u00e1n tus estrategias de marketing digital. Comenzamos con el nuevo <strong>Pop-up de Barra Flotante<\/strong>. Este recurso menos invasivo es perfecto para captar <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leads<\/a> de manera personalizada. Ofrece cuatro plantillas y tres ubicaciones distintas, y es compatible tanto en desktop como en m\u00f3viles.<\/p>\n<p>Por otro lado, la nueva condici\u00f3n de automatizaci\u00f3n <strong>&#8216;Dividir trayecto por producto&#8217;<\/strong> facilita segmentar tus campa\u00f1as bas\u00e1ndote en los intereses de los Leads, optimizando as\u00ed los recursos y personalizando el enfoque.<\/p>\n<p>Con el reciente <strong>Contador de Leads en los Flujos de Automatizaci\u00f3n<\/strong>, ahora puedes controlar cu\u00e1ntos Leads entran a tus flujos automatizados. Esto aumenta la previsibilidad y confianza en tus estrategias al saber exactamente cu\u00e1ntos cumplen con tus criterios. Adem\u00e1s, en <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Marketing<\/a>, se han afinado las tasas de clics y apertura eliminando las interacciones por bots, garantizando datos m\u00e1s precisos. Finalmente, el <strong>Bot\u00f3n de WhatsApp<\/strong> ahora abre conversaciones en una nueva ventana cuando se usa desde desktop, mejorando as\u00ed la experiencia del usuario.<\/p>\n<p>Estas actualizaciones no solo optimizan procesos sino que tambi\u00e9n potencian la conversi\u00f3n y eficacia de tus campa\u00f1as de marketing digital. Es fundamental contar con aliados estrat\u00e9gicos como <a href=\"https:\/\/conker.com.co\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conker<\/a>, quienes brindan servicios especializados en <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo Web<\/a>, <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo de Marca<\/a> y <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media<\/a> para maximizar tus resultados.<\/p>\n<p>Adem\u00e1s, otras plataformas y recursos en la industria recomiendan mantener actualizadas las estrategias incluyendo:<\/p>\n<ul>\n<li><a href=\"https:\/\/neilpatel.com\/es\/blog\/automatizacion-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Automatizaci\u00f3n de marketing<\/a> para optimizar la segmentaci\u00f3n y el contacto con clientes potenciales.<\/li>\n<li><a href=\"https:\/\/www.hubspot.es\/marketing\/email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Mejoras en Email Marketing<\/a> para aumentar tasas de apertura y clics con validaciones avanzadas contra bots.<\/li>\n<li><a href=\"https:\/\/www.whatsapp.com\/business\" target=\"_blank\" rel=\"noopener noreferrer\">Uso de WhatsApp Business<\/a> para atenci\u00f3n personalizada que potencie la experiencia del usuario.<\/li>\n<\/ul>\n<p>Para potenciar tus campa\u00f1as, no olvides tambi\u00e9n invertir en <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> y estrategias de <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pauta digital<\/a>. La combinaci\u00f3n de estas t\u00e9cnicas con las nuevas funcionalidades en las plataformas contribuye a un crecimiento sostenido y medible.<\/p>\n<p>Recuerda que contar con expertos en <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">Producci\u00f3n Audiovisual<\/a> y <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redes Sociales<\/a> es clave para generar contenido atractivo que complemente tus acciones automatizadas.<\/p>\n<p>\u00a1No olvides seguirnos para estar al tanto de m\u00e1s novedades y consejos para tu estrategia digital!<\/p>\n<p>Si deseas contactar directamente para una asesor\u00eda, utiliza el siguiente enlace de WhatsApp: <a href=\"https:\/\/wa.me\/573024219782\" target=\"_blank\" rel=\"noopener noreferrer\">Hablar por WhatsApp<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Julio trae mejoras en RD Station como un nuevo Pop-up para captar Leads, segmentaci\u00f3n avanzada, y un Contador de Leads. Adem\u00e1s, ajustes en email y WhatsApp optimizan tus campa\u00f1as.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15696","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Actualizaciones de Marketing en RD Station: Julio 2024 - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"Actualizaciones de Marketing en RD Station: Julio 2024. 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