{"id":15745,"date":"2026-05-29T00:01:01","date_gmt":"2026-05-29T05:01:01","guid":{"rendered":"https:\/\/conker.com.co\/marketing-mix-sigue-siendo-relevante-hoy-en-dia\/"},"modified":"2026-05-29T00:01:01","modified_gmt":"2026-05-29T05:01:01","slug":"marketing-mix-sigue-siendo-relevante-hoy-en-dia","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/marketing-mix-sigue-siendo-relevante-hoy-en-dia\/","title":{"rendered":"Marketing Mix: \u00bfSigue Siendo Relevante Hoy en D\u00eda?"},"content":{"rendered":"<p>Hoy en d\u00eda, t\u00e9rminos como <a href=\"https:\/\/conker.com.co\/en\/marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Digital<\/a> o <a href=\"https:\/\/www.hubspot.com\/inbound-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Inbound Marketing<\/a> resuenan por todas partes, pero \u00bfqu\u00e9 pasa con el <strong>Marketing Mix<\/strong>? \u00bfSigue siendo relevante o ha quedado en el pasado? Vamos a descifrar esto.<\/p>\n<p>El <strong>Marketing Mix<\/strong> sigue siendo esencial en cualquier estrategia, aunque ha evolucionado con el mercado. \u00bfDe qu\u00e9 se trata exactamente? Es un conjunto de acciones en torno a cuatro pilares: <strong>producto<\/strong>, <strong>precio<\/strong>, <strong>promoci\u00f3n<\/strong> y <strong>distribuci\u00f3n<\/strong>, todo enfocado en qu\u00e9 ofrecemos, a qui\u00e9n y c\u00f3mo.<\/p>\n<p>A pesar de la irrupci\u00f3n de Internet y los cambios en las preferencias de los clientes, estas cuatro variables siguen vigentes, solo que ahora deben adaptarse para satisfacer necesidades espec\u00edficas en contextos concretos.<\/p>\n<p>Si quieres mejorar c\u00f3mo te comunicas con tu audiencia, ofrecemos un <a href=\"https:\/\/conker.com.co\/en\/automatizacion\/\" target=\"_blank\" rel=\"noopener noreferrer\">curso gratuito de automatizaci\u00f3n<\/a> que puede serte \u00fatil.<\/p>\n<h2>Evoluci\u00f3n del Marketing Mix<\/h2>\n<p>El <strong>Marketing Mix<\/strong> ha ampliado sus <a href=\"https:\/\/www.mindtools.com\/pages\/article\/newSTR_94.htm\" target=\"_blank\" rel=\"noopener noreferrer\">4P<\/a> a <a href=\"https:\/\/www.smartinsights.com\/marketing-planning\/marketing-models\/extended-marketing-mix-7ps\/\" target=\"_blank\" rel=\"noopener noreferrer\">7P<\/a>, a\u00f1adiendo proceso, personas y presentaci\u00f3n.<\/p>\n<ul>\n<li><strong>Proceso<\/strong>: Abarca c\u00f3mo se promociona y entrega un producto, buscando siempre una mejora en la satisfacci\u00f3n del cliente.<\/li>\n<li><strong>Personas<\/strong>: Incluye a todos los involucrados en el desarrollo y entrega de un producto, desde empleados hasta clientes.<\/li>\n<li><strong>Presentaci\u00f3n<\/strong>: Relacionada con c\u00f3mo perciben los clientes el producto, desde el dise\u00f1o hasta la imagen de la marca.<\/li>\n<\/ul>\n<h2>Tipos de Medios Seg\u00fan Philip Kotler<\/h2>\n<p>Philip Kotler distingue entre <a href=\"https:\/\/www.smartinsights.com\/marketing-planning\/create-a-marketing-plan\/paid-owned-earned-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paid Media<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media<\/a>, <a href=\"https:\/\/sproutsocial.com\/glossary\/earned-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Earned Media<\/a> y <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/05\/11\/owned-media\" target=\"_blank\" rel=\"noopener noreferrer\">Owned Media<\/a>, todos cruciales para el marketing moderno.<\/p>\n<h2>De 4P a 4C<\/h2>\n<p>Con la digitalizaci\u00f3n, las 4P ahora giran en torno al cliente: cliente, coste, conveniencia y comunicaci\u00f3n. El precio se adapta al usuario, la entrega es inmediata y la promoci\u00f3n se basa en la experiencia directa.<\/p>\n<h2>Ejemplos de Marketing Mix en Acci\u00f3n<\/h2>\n<ul>\n<li><strong><a href=\"https:\/\/www.coca-cola.com\" target=\"_blank\" rel=\"noopener noreferrer\">Coca-Cola<\/a><\/strong>: Se centra en una amplia variedad de productos, precios competitivos, distribuci\u00f3n global y fuertes campa\u00f1as de promoci\u00f3n.<\/li>\n<li><strong><a href=\"https:\/\/www.bimbo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Bimbo<\/a><\/strong>: Destaca por la calidad y variedad de sus productos, con precios que reflejan esta calidad y una masiva distribuci\u00f3n que asegura su presencia global.<\/li>\n<li><strong>Empresas de Consultor\u00eda<\/strong>: Su enfoque est\u00e1 en la personalizaci\u00f3n del servicio, precios flexibles y promoci\u00f3n a trav\u00e9s del boca a boca.<\/li>\n<\/ul>\n<p>Cada empresa debe personalizar el <a href=\"https:\/\/conker.com.co\/en\/estrategia-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Mix<\/a> seg\u00fan su industria y audiencia para lograr un crecimiento efectivo.<\/p>\n<p>En Conker, somos especialistas en integrar estrategias de <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media<\/a>, <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">Producci\u00f3n Audiovisual<\/a>, <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo Web<\/a>, <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pauta Digital<\/a> y <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo de Marca<\/a> para que tu <strong>Marketing Mix<\/strong> sea completo y efectivo. Cont\u00e1ctanos al <a href=\"https:\/\/wa.me\/573024219782\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp 3024219782<\/a> para impulsar tu estrategia.<\/p>","protected":false},"excerpt":{"rendered":"<p>El Marketing Mix sigue siendo relevante, adapt\u00e1ndose al entorno digital y poniendo al cliente en el centro. Las estrategias deben personalizarse seg\u00fan el sector y la audiencia para ser efectivas.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15745","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Mix: \u00bfSigue Siendo Relevante Hoy en D\u00eda? - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"Marketing Mix: \u00bfSigue Siendo Relevante Hoy en D\u00eda?. 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