{"id":15789,"date":"2026-06-03T12:01:13","date_gmt":"2026-06-03T17:01:13","guid":{"rendered":"https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/"},"modified":"2026-06-03T12:01:13","modified_gmt":"2026-06-03T17:01:13","slug":"ventas-b2b-conceptos-funcionamiento-y-herramientas-clave","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/","title":{"rendered":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave"},"content":{"rendered":"<p>Vender a otras empresas, conocido como <a href=\"https:\/\/es.wikipedia.org\/wiki\/Comercio_B2B\" target=\"_blank\" rel=\"noopener noreferrer\">B2B<\/a>, es diferente a tratar directamente con consumidores. Entender esta diferencia es crucial para tener \u00e9xito. En este art\u00edculo, exploramos qu\u00e9 es el B2B, sus diferencias con B2C, y las herramientas que impulsan tus ventas.<\/p>\n<h2><a href=\"https:\/\/es.wikipedia.org\/wiki\/Comercio_B2B\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfQu\u00e9 son las ventas B2B?<\/a><\/h2>\n<p>Las ventas B2B implican transacciones entre empresas. Esto contrasta con las ventas B2C, donde el cliente es el consumidor final. Las ventas B2B suelen tener mayores ingresos promedios, ciclos de ventas m\u00e1s largos y varios decisores involucrados.<\/p>\n<h2>Diferencias clave entre <a href=\"https:\/\/es.wikipedia.org\/wiki\/Comercio_B2B\" target=\"_blank\" rel=\"noopener noreferrer\">B2B<\/a> y <a href=\"https:\/\/es.wikipedia.org\/wiki\/Comercio_B2C\" target=\"_blank\" rel=\"noopener noreferrer\">B2C<\/a>:<\/h2>\n<ul>\n<li><strong>Enfoque en la Consultor\u00eda:<\/strong> A diferencia de B2C, las ventas B2B requieren un enfoque consultivo, donde el vendedor act\u00faa como asesor para entender y resolver las necesidades del cliente.<\/li>\n<li><strong>Complejidad del Proceso:<\/strong> Las ventas B2B suelen ser m\u00e1s complejas debido a m\u00faltiples etapas y variables en comparaci\u00f3n con las ventas B2C, que son m\u00e1s directas.<\/li>\n<li><strong>Ingresos Medios:<\/strong> Generalmente, las ventas B2B implican soluciones de mayor valor, lo que se traduce en ingresos m\u00e1s altos.<\/li>\n<li><strong>Ciclo de Ventas Extendido:<\/strong> Las decisiones en B2B son estrat\u00e9gicas y calculadas, lo que alarga el ciclo de ventas ante una evaluaci\u00f3n minuciosa del retorno de inversi\u00f3n (<a href=\"https:\/\/es.wikipedia.org\/wiki\/Retorno_sobre_la_inversi%C3%B3n\" target=\"_blank\" rel=\"noopener noreferrer\">ROI<\/a>).<\/li>\n<li><strong>Conocimiento del Comprador:<\/strong> Los compradores B2B investigan m\u00e1s sobre las soluciones que les interesan, por lo que un buen <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">contenido educativo<\/a> es crucial.<\/li>\n<\/ul>\n<h2>Proceso de Ventas B2B<\/h2>\n<ul>\n<li><strong>Definici\u00f3n del Cliente Ideal:<\/strong> Investiga y define a tu cliente ideal para crear estrategias efectivas y atraer a las empresas correctas.<\/li>\n<li><strong>Contenido Estrat\u00e9gico:<\/strong> El marketing de <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">contenido<\/a> juega un papel esencial en la atracci\u00f3n y educaci\u00f3n de tus <a href=\"https:\/\/es.wikipedia.org\/wiki\/Cliente_potencial\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>.<\/li>\n<li><strong>Prospecci\u00f3n y Calificaci\u00f3n de Leads:<\/strong> Identificar leads preparados es crucial. Usa representantes de desarrollo de ventas (SDRs) para optimizar este proceso.<\/li>\n<li><strong>Diagn\u00f3stico y Propuesta:<\/strong> Ofrece soluciones espec\u00edficas basadas en un an\u00e1lisis detallado. Un <a href=\"https:\/\/www.salesforce.com\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">CRM<\/a> te ayudar\u00e1 a manejar la informaci\u00f3n del cliente y propuesta.<\/li>\n<li><strong>Seguimiento y Posventa:<\/strong> No concluyas con la firma del contrato. La atenci\u00f3n <a href=\"https:\/\/es.wikipedia.org\/wiki\/Servicio_al_cliente\" target=\"_blank\" rel=\"noopener noreferrer\">posventa<\/a> asegura \u00e9xito continuo y futuros contratos.<\/li>\n<\/ul>\n<h2>Ejemplos de Ventas B2B<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.3m.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">3M<\/a> se destaca en sectores como salud y seguridad usando <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">contenido audiovisual<\/a> atractivo en plataformas como YouTube.<\/li>\n<li><a href=\"https:\/\/www.ibm.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IBM<\/a> ofrece soporte continuo y relaciones a largo plazo mediante <a href=\"https:\/\/es.wikipedia.org\/wiki\/Transformaci%C3%B3n_digital\" target=\"_blank\" rel=\"noopener noreferrer\">transformaci\u00f3n digital<\/a>.<\/li>\n<li><a href=\"https:\/\/www.caterpillar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Caterpillar<\/a> utiliza CRM y automatizaci\u00f3n para mantenerse competitivo en maquinaria pesada.<\/li>\n<\/ul>\n<h2>Herramientas para Impulsar Ventas B2B<\/h2>\n<ul>\n<li><strong><a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Automatizaci\u00f3n de Marketing<\/a>:<\/strong> Te permite interactuar de manera personalizada y preparar tus contactos para la compra.<\/li>\n<li><strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Gesti%C3%B3n_de_relaciones_con_los_clientes\" target=\"_blank\" rel=\"noopener noreferrer\">CRM<\/a>:<\/strong> Gestiona relaciones y organiza el proceso comercial con herramientas especializadas para realizar un seguimiento efectivo.<\/li>\n<\/ul>\n<p>Para optimizar tus estrategias de <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">desarrollo de marca<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a> y <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">dise\u00f1o web<\/a>, conf\u00eda en <a href=\"https:\/\/conker.com.co\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conker<\/a>, la mejor agencia que combina tecnolog\u00eda, creatividad y an\u00e1lisis para aumentar tus ventas B2B.<\/p>","protected":false},"excerpt":{"rendered":"<p>Las ventas B2B implican complejas transacciones entre empresas enfoc\u00e1ndose en estrategias consultivas. Definir al cliente ideal y usar herramientas como CRM y automatizaci\u00f3n son clave para el \u00e9xito. Ejemplos como 3M y IBM ilustran estas pr\u00e1cticas.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15789","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conker.com.co\/en\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"og:description\" content=\"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conker.com.co\/en\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/\" \/>\n<meta property=\"og:site_name\" content=\"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T17:01:13+00:00\" \/>\n<meta name=\"author\" content=\"n8n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"n8n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/\"},\"author\":{\"name\":\"n8n\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/person\\\/0ec35d0b16fa4325510803b4bb0666c9\"},\"headline\":\"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave\",\"datePublished\":\"2026-06-03T17:01:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/\"},\"wordCount\":490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/\",\"url\":\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/\",\"name\":\"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#website\"},\"datePublished\":\"2026-06-03T17:01:13+00:00\",\"description\":\"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/conker.com.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#website\",\"url\":\"https:\\\/\\\/conker.com.co\\\/\",\"name\":\"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\"},\"alternateName\":\"Conker Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conker.com.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\",\"name\":\"conker.com.co\",\"url\":\"https:\\\/\\\/conker.com.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conker.com.co\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/LogoCNKR-1024x1024-1.png\",\"contentUrl\":\"https:\\\/\\\/conker.com.co\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/LogoCNKR-1024x1024-1.png\",\"width\":1024,\"height\":1024,\"caption\":\"conker.com.co\"},\"image\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/person\\\/0ec35d0b16fa4325510803b4bb0666c9\",\"name\":\"n8n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"caption\":\"n8n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","description":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conker.com.co\/en\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/","og_locale":"en_US","og_type":"article","og_title":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","og_description":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","og_url":"https:\/\/conker.com.co\/en\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/","og_site_name":"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","article_published_time":"2026-06-03T17:01:13+00:00","author":"n8n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"n8n","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/#article","isPartOf":{"@id":"https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/"},"author":{"name":"n8n","@id":"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9"},"headline":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave","datePublished":"2026-06-03T17:01:13+00:00","mainEntityOfPage":{"@id":"https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/"},"wordCount":490,"commentCount":0,"publisher":{"@id":"https:\/\/conker.com.co\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/","url":"https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/","name":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","isPartOf":{"@id":"https:\/\/conker.com.co\/#website"},"datePublished":"2026-06-03T17:01:13+00:00","description":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","breadcrumb":{"@id":"https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/conker.com.co\/ventas-b2b-conceptos-funcionamiento-y-herramientas-clave\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/conker.com.co\/"},{"@type":"ListItem","position":2,"name":"Ventas B2B: Conceptos, Funcionamiento y Herramientas Clave"}]},{"@type":"WebSite","@id":"https:\/\/conker.com.co\/#website","url":"https:\/\/conker.com.co\/","name":"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","description":"","publisher":{"@id":"https:\/\/conker.com.co\/#organization"},"alternateName":"Conker Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conker.com.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/conker.com.co\/#organization","name":"conker.com.co","url":"https:\/\/conker.com.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conker.com.co\/#\/schema\/logo\/image\/","url":"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png","contentUrl":"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png","width":1024,"height":1024,"caption":"conker.com.co"},"image":{"@id":"https:\/\/conker.com.co\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9","name":"n8n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","caption":"n8n"}}]}},"_links":{"self":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts\/15789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/comments?post=15789"}],"version-history":[{"count":0,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts\/15789\/revisions"}],"wp:attachment":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/media?parent=15789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/categories?post=15789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/tags?post=15789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}