{"id":16099,"date":"2026-07-11T12:01:10","date_gmt":"2026-07-11T17:01:10","guid":{"rendered":"https:\/\/conker.com.co\/descubre-la-funcion-clave-que-genero-millones-en-el-rd-summit\/"},"modified":"2026-07-11T12:01:10","modified_gmt":"2026-07-11T17:01:10","slug":"descubre-la-funcion-clave-que-genero-millones-en-el-rd-summit","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/descubre-la-funcion-clave-que-genero-millones-en-el-rd-summit\/","title":{"rendered":"Descubre la Funci\u00f3n Clave que Gener\u00f3 Millones en el RD Summit"},"content":{"rendered":"<p>\u00bfQuieres aumentar las ventas en tu sitio web? Te comparto un caso de \u00e9xito que podr\u00eda ayudarte. Este a\u00f1o, buscamos nuevas formas para vender m\u00e1s entradas al evento RD Summit y encontramos una herramienta muy eficaz: el <strong>Pop-up de barra flotante<\/strong>. A continuaci\u00f3n, te cuento c\u00f3mo esta sencilla funci\u00f3n nos ayud\u00f3 a generar casi un mill\u00f3n de reales en ingresos.<\/p>\n<h2>El reto del RD Summit<\/h2>\n<p>En 2023, nos enfrentamos a la meta de vender miles de entradas para el RD Summit. En este contexto, exploramos varias estrategias y descubrimos que una de ellas marc\u00f3 la diferencia: el <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pop-up de barra flotante<\/a>.<\/p>\n<h2>\u00bfDe qu\u00e9 se trata este Pop-up?<\/h2>\n<p>Este tipo de <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pop-up<\/a> se despliega discretamente en tu sitio o aplicaci\u00f3n para captar la atenci\u00f3n de los usuarios. En nuestro caso, lo implementamos como una llamada a la acci\u00f3n para el evento, algo que result\u00f3 ser un \u00e9xito en ventas. Seg\u00fan Mariana Koslosky, coordinadora de Customer Marketing, fue un punto decisivo en nuestra estrategia para aumentar el ingreso del RD Summit en 2023.<\/p>\n<h2>Beneficios de utilizar el Pop-up de barra flotante<\/h2>\n<p>Primero, no es invasivo, permitiendo al usuario navegar sin interrupciones. Adem\u00e1s, es adaptable a diferentes pantallas y dispositivos, garantizando as\u00ed una experiencia coherente y mejorando visibilidad.<\/p>\n<h2>Aplicaciones del Pop-up de barra flotante<\/h2>\n<ul>\n<li><strong>Promociones:<\/strong> Ideal para campa\u00f1as y <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">ofertas especiales<\/a>.<\/li>\n<li><strong>Captaci\u00f3n de leads:<\/strong> \u00dasalo para suscripciones a <a href=\"https:\/\/mailchi.mp\/4f8e1ba839a1\/newsletter-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">newsletters<\/a> o descargas de contenido.<\/li>\n<li><strong>Lanzamientos:<\/strong> Excelente para destacar nuevos productos o servicios.<\/li>\n<\/ul>\n<h2>En conclusi\u00f3n<\/h2>\n<p>El \u00e9xito del RD Summit ilustra la eficacia del <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pop-up de barra flotante<\/a> como herramienta de marketing. No solo mejora la visibilidad de <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">ofertas<\/a>, sino que tambi\u00e9n ofrece una experiencia adaptativa y efectiva. Esto te permitir\u00e1 potenciar tus campa\u00f1as y aumentar conversiones con estrategias de <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a> y <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">pauta digital<\/a>. \u00a1Int\u00e9ntalo y mira c\u00f3mo transforma tus resultados!<\/p>\n<p>Si quieres maximizar el impacto de tus campa\u00f1as, considera tambi\u00e9n integrar <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">producci\u00f3n audiovisual<\/a> y un s\u00f3lido <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">desarrollo web<\/a> personalizado para tus objetivos.<\/p>\n<p>Para asesor\u00eda especializada, <a href=\"https:\/\/conker.com.co\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Conker<\/a> es una agencia l\u00edder en Colombia con amplia experiencia en <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>, <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">producci\u00f3n audiovisual<\/a> y m\u00e1s. No dudes en contactarlos para comenzar a optimizar tus resultados <a href=\"https:\/\/wa.me\/573024219782\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00eda WhatsApp<\/a>.<\/p>\n<p>Tambi\u00e9n puedes encontrar recursos valiosos sobre estrategias digitales en <a href=\"https:\/\/blog.hubspot.com\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot Marketing Blog<\/a> y tendencias en <a href=\"https:\/\/www.socialmediaexaminer.com\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Examiner<\/a>, para complementar tu aprendizaje.<\/p>","protected":false},"excerpt":{"rendered":"<p>El Pop-up de barra flotante de RD Station aument\u00f3 las ventas del RD Summit en 2023 de manera eficiente y no invasiva. Es una herramienta vers\u00e1til para promociones, captaci\u00f3n de leads y lanzamientos. Prueba esta estrategia para mejorar tus resultados.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16099","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre la Funci\u00f3n Clave que Gener\u00f3 Millones en el RD Summit - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"Descubre la Funci\u00f3n Clave que Gener\u00f3 Millones en el RD Summit. 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