{"id":16301,"date":"2026-08-05T12:01:18","date_gmt":"2026-08-05T17:01:18","guid":{"rendered":"https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/"},"modified":"2026-08-05T12:01:18","modified_gmt":"2026-08-05T17:01:18","slug":"modelo-canvas-que-es-y-como-implementarlo-efectivamente","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/","title":{"rendered":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente"},"content":{"rendered":"<p>El <a href=\"https:\/\/es.wikipedia.org\/wiki\/Business_Model_Canvas\" target=\"_blank\" rel=\"noopener noreferrer\">Modelo Canvas<\/a> es una herramienta excelente para cualquier persona en el mundo de los negocios. Desarrollado por Alexander Osterwalder y Yves Pigneur, este m\u00e9todo te permite dise\u00f1ar, analizar y cambiar modelos de negocio de forma visual. Empresas como IBM y 3M ya lo utilizan para aclarar sus estrategias. El Canvas est\u00e1 compuesto por nueve bloques que abarcan clientes, oferta, infraestructura y viabilidad econ\u00f3mica, ayudando a definir y validar ideas empresariales.<\/p>\n<h2>Origen del Modelo Canvas<\/h2>\n<p>Este modelo comenz\u00f3 como un simple gr\u00e1fico en PowerPoint creado por Alexander Osterwalder durante su doctorado. Con el tiempo, evolucion\u00f3 a una estructura m\u00e1s compleja de nueve bloques, capturando el funcionamiento de un negocio. El libro <a href=\"https:\/\/www.strategyzer.com\/books\/business-model-generation\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Business Model Generation<\/em><\/a>, co-escrito con Yves Pigneur, resume a\u00f1os de investigaci\u00f3n y contribuciones de miles de personas, presentando esta metodolog\u00eda de forma colaborativa y pr\u00e1ctica.<\/p>\n<h2>Componentes del Modelo Canvas<\/h2>\n<ol>\n<li><strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Segmentaci%C3%B3n_de_mercado\" target=\"_blank\" rel=\"noopener noreferrer\">Segmentos de Mercado<\/a>:<\/strong> Define a tus clientes clave y sus caracter\u00edsticas.<\/li>\n<li><strong><a href=\"https:\/\/concepto.de\/propuesta-de-valor\/\" target=\"_blank\" rel=\"noopener noreferrer\">Propuestas de Valor<\/a>:<\/strong> Qu\u00e9 ofreces que realmente soluciona problemas o satisface necesidades.<\/li>\n<li><strong>Canales:<\/strong> C\u00f3mo llevas tu propuesta al cliente, desde la informaci\u00f3n hasta el servicio postventa.<\/li>\n<li><strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Relaci%C3%B3n_con_el_cliente\" target=\"_blank\" rel=\"noopener noreferrer\">Relaciones con Clientes<\/a>:<\/strong> Tipo de interacci\u00f3n que mantienes, ya sea personalizada o automatizada.<\/li>\n<li><strong><a href=\"https:\/\/www.investopedia.com\/terms\/r\/revenue.asp\" target=\"_blank\" rel=\"noopener noreferrer\">Fuentes de Ingresos<\/a>:<\/strong> C\u00f3mo tu negocio genera dinero, desde ventas directas hasta suscripciones.<\/li>\n<li><strong>Recursos Clave:<\/strong> Activos esenciales como infraestructuras, personas o propiedad intelectual.<\/li>\n<li><strong>Actividades Clave:<\/strong> Acciones que tu negocio debe realizar para ser exitoso.<\/li>\n<li><strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Asociaci%C3%B3n_empresarial\" target=\"_blank\" rel=\"noopener noreferrer\">Asociaciones Clave<\/a>:<\/strong> Socios y proveedores que te ayudan en el camino.<\/li>\n<li><strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Estructura_de_costos\" target=\"_blank\" rel=\"noopener noreferrer\">Estructura de Costos<\/a>:<\/strong> Qu\u00e9 gastos son necesarios para mantener el negocio funcionando.<\/li>\n<\/ol>\n<h2>Ventajas de Utilizar el Canvas<\/h2>\n<p>El Modelo Canvas te brinda una visi\u00f3n clara del funcionamiento y posibilidades de tu negocio. Facilita la identificaci\u00f3n de \u00e1reas de mejora y fomenta la innovaci\u00f3n. Tambi\u00e9n es un excelente punto de partida para proyectos colaborativos, integrando diferentes perspectivas.<\/p>\n<h2>C\u00f3mo Llenar tu Modelo Canvas<\/h2>\n<p>Para completar el Canvas, aborda cada m\u00f3dulo con preguntas clave sobre tu mercado, oferta y finanzas. Comienza por los <a href=\"https:\/\/es.wikipedia.org\/wiki\/Segmentaci%C3%B3n_de_mercado\" target=\"_blank\" rel=\"noopener noreferrer\">segmentos de mercado<\/a> y avanza en el orden propuesto, considerando aspectos como la conveniencia y la factibilidad del negocio. Es genial hacerlo en equipo, aprovechando la diversidad de ideas y experiencias.<\/p>\n<p>Si buscas optimizar tu presencia online, <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> es fundamental para ser encontrado en los motores de b\u00fasqueda. Igualmente, el manejo de <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redes Sociales<\/a> o <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media<\/a> potencia la interacci\u00f3n con tus clientes. Adem\u00e1s, si tu negocio requiere contenido de alta calidad, la <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">Producci\u00f3n Audiovisual<\/a> es clave para captar la atenci\u00f3n.<\/p>\n<p>Otra \u00e1rea importante es el <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo Web<\/a> y dise\u00f1o, que garantizan una presencia digital funcional y atractiva. Para impulsar r\u00e1pidamente tus resultados, puedes apoyarte en la <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">pauta digital<\/a> o <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEM<\/a>, que optimizan la inversi\u00f3n en publicidad. Finalmente, construir una <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">marca s\u00f3lida<\/a> mediante el <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Desarrollo de Marca<\/a> es esencial para el reconocimiento y la fidelidad de tus clientes.<\/p>\n<p>Para acompa\u00f1arte en la implementaci\u00f3n de estas estrategias, <a href=\"https:\/\/conker.com.co\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conker<\/a> es la agencia especializada que puede ayudarte a potenciar todas estas \u00e1reas, integrando el Modelo Canvas para que tu negocio crezca de manera sostenible y eficiente.<\/p>","protected":false},"excerpt":{"rendered":"<p>El Modelo Canvas es una herramienta potente para planificar y evaluar negocios, abarcando nueve bloques esenciales. Facilita la innovaci\u00f3n y la colaboraci\u00f3n, ofreciendo una estructura clara para estrategias efectivas.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16301","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conker.com.co\/en\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"og:description\" content=\"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conker.com.co\/en\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/\" \/>\n<meta property=\"og:site_name\" content=\"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-05T17:01:18+00:00\" \/>\n<meta name=\"author\" content=\"n8n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"n8n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/\"},\"author\":{\"name\":\"n8n\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/person\\\/0ec35d0b16fa4325510803b4bb0666c9\"},\"headline\":\"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente\",\"datePublished\":\"2026-08-05T17:01:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/\"},\"wordCount\":528,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/\",\"url\":\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/\",\"name\":\"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#website\"},\"datePublished\":\"2026-08-05T17:01:18+00:00\",\"description\":\"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/conker.com.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#website\",\"url\":\"https:\\\/\\\/conker.com.co\\\/\",\"name\":\"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\"},\"alternateName\":\"Conker Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conker.com.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\",\"name\":\"conker.com.co\",\"url\":\"https:\\\/\\\/conker.com.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conker.com.co\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/LogoCNKR-1024x1024-1.png\",\"contentUrl\":\"https:\\\/\\\/conker.com.co\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/LogoCNKR-1024x1024-1.png\",\"width\":1024,\"height\":1024,\"caption\":\"conker.com.co\"},\"image\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/person\\\/0ec35d0b16fa4325510803b4bb0666c9\",\"name\":\"n8n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"caption\":\"n8n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","description":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conker.com.co\/en\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/","og_locale":"en_US","og_type":"article","og_title":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","og_description":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","og_url":"https:\/\/conker.com.co\/en\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/","og_site_name":"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","article_published_time":"2026-08-05T17:01:18+00:00","author":"n8n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"n8n","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/#article","isPartOf":{"@id":"https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/"},"author":{"name":"n8n","@id":"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9"},"headline":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente","datePublished":"2026-08-05T17:01:18+00:00","mainEntityOfPage":{"@id":"https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/"},"wordCount":528,"commentCount":0,"publisher":{"@id":"https:\/\/conker.com.co\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/","url":"https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/","name":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","isPartOf":{"@id":"https:\/\/conker.com.co\/#website"},"datePublished":"2026-08-05T17:01:18+00:00","description":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente. Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","breadcrumb":{"@id":"https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/conker.com.co\/modelo-canvas-que-es-y-como-implementarlo-efectivamente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/conker.com.co\/"},{"@type":"ListItem","position":2,"name":"Modelo Canvas: Qu\u00e9 es y C\u00f3mo Implementarlo Efectivamente"}]},{"@type":"WebSite","@id":"https:\/\/conker.com.co\/#website","url":"https:\/\/conker.com.co\/","name":"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","description":"","publisher":{"@id":"https:\/\/conker.com.co\/#organization"},"alternateName":"Conker Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conker.com.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/conker.com.co\/#organization","name":"conker.com.co","url":"https:\/\/conker.com.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conker.com.co\/#\/schema\/logo\/image\/","url":"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png","contentUrl":"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png","width":1024,"height":1024,"caption":"conker.com.co"},"image":{"@id":"https:\/\/conker.com.co\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9","name":"n8n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","caption":"n8n"}}]}},"_links":{"self":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts\/16301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/comments?post=16301"}],"version-history":[{"count":0,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts\/16301\/revisions"}],"wp:attachment":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/media?parent=16301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/categories?post=16301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/tags?post=16301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}