{"id":17496,"date":"2026-11-12T00:00:45","date_gmt":"2026-11-12T05:00:45","guid":{"rendered":"https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/"},"modified":"2026-11-12T00:00:45","modified_gmt":"2026-11-12T05:00:45","slug":"como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac","status":"publish","type":"post","link":"https:\/\/conker.com.co\/en\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/","title":{"rendered":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC)"},"content":{"rendered":"<p>El costo de adquisici\u00f3n del cliente, conocido como <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CAC<\/strong><\/a>, es b\u00e1sicamente el total de lo que inviertes en <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>marketing y ventas<\/strong><\/a>, dividido por la cantidad de nuevos clientes que logras obtener en un mismo periodo. Esta m\u00e9trica es crucial para entender la salud financiera de tu negocio. \u00bfHas calculado cu\u00e1nto te cuesta realmente ganar un cliente? Sin este dato, es dif\u00edcil saber si las ganancias justifican el gasto. Imagina tener muchos clientes, pero tus cuentas siguiendo iguales o en rojo.<\/p>\n<p>Calcular el <strong><a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">CAC<\/a><\/strong> es sencillo: en un periodo determinado, suma lo invertido en <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>marketing<\/strong><\/a> y ventas, y div\u00eddelo por los clientes ganados. Veamos un ejemplo pr\u00e1ctico con un e-commerce deportivo. Primero, identifica los gastos que componen tu campa\u00f1a, como sueldos del equipo de <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SEO<\/strong><\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>redes sociales<\/strong><\/a> y publicidad digital. Supongamos que estos gastos suman 9,200 al mes. Si en ese mes consigues 30 clientes, el CAC es 306.6 por cliente.<\/p>\n<p>\u00bfEs este <strong><a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">CAC<\/a><\/strong> \u00f3ptimo para ti? Depender\u00e1 de cu\u00e1nto gasta cada cliente en promedio. Un <strong><a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">CAC<\/a><\/strong> alto puede da\u00f1ar tu negocio, especialmente si es mayor al promedio de gasto por cliente. Para evitar problemas, revisa tus inversiones y considera reducir costos innecesarios. Tambi\u00e9n, enf\u00f3cate en aumentar clientes y mejoras en <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>marketing<\/strong><\/a> y <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ventas<\/strong><\/a>. Herramientas eficientes y capacitaci\u00f3n pueden ser la clave.<\/p>\n<p>No olvides relacionar el<strong> CAC<\/strong> con otras m\u00e9tricas como el <a href=\"https:\/\/www.investopedia.com\/terms\/l\/lifetimevalue.asp\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Lifetime Value (LTV)<\/strong><\/a> y el <a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ROI<\/strong><\/a>. El <strong>LTV<\/strong> representa el valor total que un cliente aporta durante su relaci\u00f3n con tu empresa. Un balance positivo implica gastar menos en adquirir clientes y recibir m\u00e1s valor de ellos.<\/p>\n<p>Para mejorar tu <strong><a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">CAC<\/a><\/strong>, algunas estrategias \u00fatiles incluyen segmentar bien a tu p\u00fablico, invertir en <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>marketing relacional<\/strong><\/a> y mejorar las conversiones en tu sitio web con <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>desarrollo web<\/strong><\/a> optimizado. Las acciones como fidelizar a tus clientes actuales o reducir la tasa de cancelaci\u00f3n pueden tambi\u00e9n ayudar. No subestimes el poder de un <a href=\"https:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>contenido de calidad<\/strong><\/a>, ya que atrae a clientes potenciales y reduce costos.<\/p>\n<p>Estos consejos son solo una gu\u00eda inicial. Eval\u00faa c\u00f3mo optimizar tu <strong><a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">CAC<\/a><\/strong> y aumentar el valor que cada cliente aporta. Con la estrategia correcta, puedes transformar tu negocio para mejor.<\/p>\n<p>Si buscas apoyo profesional, <a href=\"https:\/\/conker.com.co\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Conker<\/strong><\/a> es una agencia especializada en <a href=\"https:\/\/conker.com.co\/en\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, <a href=\"https:\/\/conker.com.co\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media<\/a>, <a href=\"https:\/\/conker.com.co\/en\/produccion-audiovisual\/\" target=\"_blank\" rel=\"noopener noreferrer\">producci\u00f3n audiovisual<\/a>, <a href=\"https:\/\/conker.com.co\/en\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">desarrollo web<\/a>, <a href=\"https:\/\/conker.com.co\/en\/pauta-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">pauta digital<\/a> y <a href=\"https:\/\/conker.com.co\/en\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">desarrollo de marca<\/a>. Su enfoque integral y experiencia comprobada te ayudar\u00e1n a mejorar tu <strong>CAC<\/strong> y la eficiencia de tus campa\u00f1as.<\/p>\n<p>Adem\u00e1s, puedes consultar otros recursos \u00fatiles sobre <a href=\"https:\/\/www.hubspot.com\/cost-of-customer-acquisition\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00f3mo calcular el CAC<\/a> y <a href=\"https:\/\/neilpatel.com\/what-is-cac-customer-acquisition-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrategias para optimizarlo<\/a>, ambos con materiales completos que te pueden ayudar a profundizar en este tema.<\/p>","protected":false},"excerpt":{"rendered":"<p>El CAC es clave para entender el costo de ganar clientes. Evaluar y optimizar esta m\u00e9trica ayuda a mejorar la rentabilidad de tu negocio al alinear gastos y valor obtenido de los clientes.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17496","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC) - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing<\/title>\n<meta name=\"description\" content=\"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC). Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conker.com.co\/en\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC) - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC). Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conker.com.co\/en\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/\" \/>\n<meta property=\"og:site_name\" content=\"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T05:00:45+00:00\" \/>\n<meta name=\"author\" content=\"n8n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"n8n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/\"},\"author\":{\"name\":\"n8n\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/person\\\/0ec35d0b16fa4325510803b4bb0666c9\"},\"headline\":\"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC)\",\"datePublished\":\"2026-11-12T05:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/\"},\"wordCount\":458,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/#respond\"]}]},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/\",\"url\":\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/\",\"name\":\"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC) - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#website\"},\"datePublished\":\"2026-11-12T05:00:45+00:00\",\"description\":\"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC). Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/conker.com.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#website\",\"url\":\"https:\\\/\\\/conker.com.co\\\/\",\"name\":\"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\"},\"alternateName\":\"Conker Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conker.com.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#organization\",\"name\":\"conker.com.co\",\"url\":\"https:\\\/\\\/conker.com.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conker.com.co\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/LogoCNKR-1024x1024-1.png\",\"contentUrl\":\"https:\\\/\\\/conker.com.co\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/LogoCNKR-1024x1024-1.png\",\"width\":1024,\"height\":1024,\"caption\":\"conker.com.co\"},\"image\":{\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/conker.com.co\\\/#\\\/schema\\\/person\\\/0ec35d0b16fa4325510803b4bb0666c9\",\"name\":\"n8n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g\",\"caption\":\"n8n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC) - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","description":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC). Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conker.com.co\/en\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/","og_locale":"en_US","og_type":"article","og_title":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC) - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","og_description":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC). Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","og_url":"https:\/\/conker.com.co\/en\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/","og_site_name":"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","article_published_time":"2026-11-12T05:00:45+00:00","author":"n8n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"n8n","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/#article","isPartOf":{"@id":"https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/"},"author":{"name":"n8n","@id":"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9"},"headline":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC)","datePublished":"2026-11-12T05:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/"},"wordCount":458,"commentCount":0,"publisher":{"@id":"https:\/\/conker.com.co\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/","url":"https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/","name":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC) - Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","isPartOf":{"@id":"https:\/\/conker.com.co\/#website"},"datePublished":"2026-11-12T05:00:45+00:00","description":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC). Conoce este y otros art\u00edculos m\u00e1s en nuestro blog.","breadcrumb":{"@id":"https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/conker.com.co\/como-entender-y-optimizar-el-costo-de-adquisicion-del-cliente-cac\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/conker.com.co\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo Entender y Optimizar el Costo de Adquisici\u00f3n del Cliente (CAC)"}]},{"@type":"WebSite","@id":"https:\/\/conker.com.co\/#website","url":"https:\/\/conker.com.co\/","name":"Conker Agency | Potenciamos tu marca a trav\u00e9s del Business Marketing","description":"","publisher":{"@id":"https:\/\/conker.com.co\/#organization"},"alternateName":"Conker Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conker.com.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/conker.com.co\/#organization","name":"conker.com.co","url":"https:\/\/conker.com.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conker.com.co\/#\/schema\/logo\/image\/","url":"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png","contentUrl":"https:\/\/conker.com.co\/wp-content\/uploads\/2025\/11\/LogoCNKR-1024x1024-1.png","width":1024,"height":1024,"caption":"conker.com.co"},"image":{"@id":"https:\/\/conker.com.co\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/conker.com.co\/#\/schema\/person\/0ec35d0b16fa4325510803b4bb0666c9","name":"n8n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2601dccd5eba2ac58363d27844243e81120a62e6d7e83286be874197c37841f0?s=96&d=mm&r=g","caption":"n8n"}}]}},"_links":{"self":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts\/17496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/comments?post=17496"}],"version-history":[{"count":0,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/posts\/17496\/revisions"}],"wp:attachment":[{"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/media?parent=17496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/categories?post=17496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conker.com.co\/en\/wp-json\/wp\/v2\/tags?post=17496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}