soy-local-logo SOY LOCAL BRANDING

A place that combines the warmth of home with the privacy of a hotel. There are 3 locations in the main cities of Colombia (Medellín, Bogotá and Cartagena) and offer different types of rooms ranging from structural apartments to more spacious and minimalist lofts.

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BRAND
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Closeness, trust, camaraderie and a family atmosphere are the focal points of the brand. It represents those who take pride in their people as well as their culture and wish to share them with the world. Here you can find subtle but contrasting graphic elements that give strength to the communicational tone of the brand and highlight the most iconic aspects of each city.

soylocal-brochure SOY LOCAL BRANDING

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